Youtube Dominates Over 65% of Japan's Digital Viewing Hours

WHO:

Deadline - AMPD Analytics is the organization providing the research data.

Variety - The report indicates that YouTube reached 72 million viewers in Japan.

WHAT:

Deadline - YouTube commands more than 65% of Japan's video-on-demand hours.

Variety - YouTube accounted for more than 65% of all digital video-on-demand hours watched in Japan in May.

Variety - Japanese audiences logged a total of 2.8 billion hours of content on YouTube.

WHERE:

Deadline - The data pertains to digital streaming in Japan.

WHEN:

Variety - The statistics were reported for the month of May.

WHY:

Deadline - News and baseball are identified as leading genres in viewership on the platform.

HOW:

Variety - The figures come from the AMPD YouTube dashboard, a streaming-intelligence tool launched by AMPD Analytics.

(UPDATED June 30, 2026 11:53 UTC)

YouTube has reached an impressive milestone in Japan, attracting 72 million viewers and accounting for more than 65% of all digital video-on-demand hours watched in May. Japanese audiences logged a staggering total of 2.8 billion hours of content on the platform, with news and baseball emerging as the leading genres in viewership. These statistics were gathered from the AMPD YouTube dashboard, a streaming-intelligence tool developed by AMPD Analytics.