Apple Boosts Foldable Iphone Ultra Orders to 10 Million Units

WHO:

9to5Mac - Apple is the organization involved in the production of the foldable iPhone Ultra.

Techmeme - Sources familiar with the matter are involved in reporting the production plans.

WHAT:

9to5Mac - Apple plans to manufacture and sell around 10 million foldable iPhone Ultra models.

9to5Mac - The production target for the foldable iPhone has been raised from previous estimates of 7 to 8 million units.

9to5Mac - Apple is expected to introduce a total of 220 million new iPhone units for the year, including 80 million new models in the second half of 2026.

9to5Mac - The average selling price of the foldable iPhone Ultra is predicted to be around $2500, with storage options priced as much as $3000.

9to5Mac - Apple has told suppliers to expect as many as 85 million new iPhone orders in the second half of 2026.

WHERE:

9to5Mac - The production plans involve suppliers, although specific locations are not mentioned.

WHEN:

9to5Mac - Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra in September.

9to5Mac - The foldable iPhone is expected to launch after the iPhone 18 Pro models, although it is still expected to arrive this year.

9to5Mac - Apple is not expected to replace the standard iPhone 17 with the iPhone 18 until spring 2027.

WHY:

9to5Mac - Apple is moving aggressively to secure components amid ongoing shortages.

HOW:

9to5Mac - Apple has instructed suppliers to prepare for the increased production of foldable iPhones and to reserve components for the upcoming iPhone 18 series.

(UPDATED July 2, 2026 08:07 UTC)

Apple is ramping up plans to produce and sell around 10 million foldable iPhone Ultra models, raising their production target from previous estimates of 7 to 8 million units. The company is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and the foldable iPhone Ultra in September, with the foldable model launching later this year. In preparation for this ambitious rollout, Apple has instructed suppliers to secure components and expect as many as 85 million new iPhone orders in the second half of 2026.