Lamborghini Unveils High-performance Urus Hybrid SUV Priced at $300K

WHO:

CNBC - Lamborghini CEO Stephan Winkelmann stated, "It is very important. It's a game changer."

WHAT:

Inc - The Urus SE Performante features a more aggressive exterior design, including a larger grille and hood scoops, as well as interior improvements compared with current models of the SUV.

CNBC - Lamborghini is calling the new Urus SE Performante the "fastest Super SUV in the world."

CNBC - Lamborghini revealed the new Urus SE Performante hybrid performance model of its Urus SUV.

CNBC - The Urus SE Performante is priced at $300,000.

CNBC - The Urus SE Performante is capable of reaching 0-100 kph (approximately 0-60 mph) in 3.3 seconds.

CNBC - The top speed of the Urus SE Performante is 312 kph (194 mph).

CNBC - The vehicle delivers 812 horsepower and roughly 738 foot-pounds of torque.

WHERE:

Inc - Lamborghini is an Italian auto manufacturer.

WHY:

CNBC - Lamborghini is leaning into gas-electric vehicles after abandoning plans for pure electric vehicles.

HOW:

CNBC - The Urus SE Performante is a plug-in hybrid electric vehicle, powered by an electric motor and a 4-liter twin-turbo V-8 engine.

(UPDATED July 2, 2026 10:00 UTC)

Lamborghini has unveiled the new Urus SE Performante, which they are touting as the "fastest Super SUV in the world." This model boasts a more aggressive exterior design, featuring a larger grille and hood scoops, along with notable interior improvements compared to current SUV models. The enhancements are set to elevate the driving experience for enthusiasts and luxury car lovers alike.

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(UPDATED July 2, 2026 08:09 UTC)

Lamborghini has unveiled the new Urus SE Performante hybrid performance model, which CEO Stephan Winkelmann describes as a "game changer." Priced at $300,000, this impressive SUV can accelerate from 0 to 100 kilometers per hour in just 3.3 seconds and boasts a top speed of 312 kilometers per hour, delivering a powerful 812 horsepower. As Lamborghini shifts its focus to gas-electric vehicles, the Urus SE Performante combines a plug-in hybrid electric system with a 4-liter twin-turbo V-8 engine.