The Onion and Tim Heidecker Aim to Redefine Infowars Legacy

WHO:

Fast Company - Tim Heidecker is the creative director for The Onion's new InfoWars project.

AP News - Ben Collins is the CEO of The Onion.

AP News - Chris Mattei is an attorney for nine of the Sandy Hook families.

AP News - Robbie Parker is a Sandy Hook family member whose daughter died in the shooting.

WHAT:

Fast Company - The new InfoWars website aims to become a competitor to social media platforms, with plans for a second phase to develop into a "Netflix of comedy."

Fast Company - The premiere episode of the new InfoWars will feature Tim Heidecker's "Emergency Broadcast," the first episode of an ongoing series called The Jim Haggerty Show.

AP News - The Onion plans to donate $100,000 from merchandise sales to the families of Sandy Hook victims, with the first payment being made immediately.

AP News - The Onion's parody will include a section selling a fake "pro oxygen" supplement pill that claims to replace breathing, along with a penis flattening device.

AP News - The Onion's motivation includes providing justice for the Sandy Hook families and using the Infowars brand to make fun of those who caused them pain.

AP News - The Onion's parody will include shows and content that spoof Jones' conspiracy theories and sales tactics.

AP News - The Onion's parody will include an extended debate on how many Bozo the Clowns there are.

AP News - The Onion's parody will include a section selling a penis flattening device, a fake "pro oxygen" supplement pill that the host claims can replace breathing, as well as an extended debate on how many Bozo the Clowns there are.

AP News - The Onion will keep chasing Jones’ property, with Collins believing they will soon gain control of the Austin, Texas, studio Infowars once used.

AP News - Collins stated, "Don’t give comedy writers a grudge for 18 months."

AP News - Chris Mattei, an attorney for nine of the Sandy Hook families, said, "All he’s been left with is an iPhone and a fancy microphone."

AP News - Mattei also mentioned, "Every dime Alex Jones makes from here until the end of eternity is going to be claimed by the families."

AP News - Collins noted that the families were initially skeptical but later recognized how The Onion could use the Infowars style to take the moral high ground.

AP News - Mattei expressed that the families are now looking forward to seeing what The Onion has planned, stating, "The idea that it could be turned to some social good. I think it’s even better."

Fast Company - The new InfoWars website will feature short-form segments from various comedians, including Husk, Harris Alterman, and Skyler Higley, along with Adult Swim-style interstitials created by Vic Berger.

Fast Company - The premiere episode of the new InfoWars will include a "couch gag" involving an InfoWars elf.

AP News - The Onion's parody will include an extended debate on how many Bozo the Clowns there are.

Fast Company - The new InfoWars website aims to eventually become a "Netflix of comedy," with plans for a second phase to develop into a competitor to social media platforms.

AP News - The Onion plans to donate $100,000 from merchandise sales to the families of Sandy Hook victims, with the first payment being made immediately.

AP News - The Onion's parody will include a section selling a fake "pro oxygen" supplement pill that claims to replace breathing, along with a penis flattening device.

Fast Company - The new InfoWars website aims to become a competitor to social media platforms, with plans for a second phase to develop into a "Netflix of comedy."

Fast Company - The premiere episode of the new InfoWars will feature Tim Heidecker's "Emergency Broadcast," the first episode of an ongoing series called The Jim Haggerty Show.

AP News - The Onion's parody will include a section selling a fake "pro oxygen" supplement pill that claims to replace breathing, along with a penis flattening device.

AP News - The Onion plans to use the InfoWars branding to create content that parodies the manipulative tactics of Alex Jones, including intentionally schlocky banner ads for fictional products.

Fast Company - The Onion is launching a new parody website under the InfoWars brand.

AP News - The Onion plans to donate $100,000 from merchandise sales to the families of Sandy Hook victims.

AP News - Alex Jones was ordered to pay more than $1 billion for falsely claiming the Sandy Hook shooting was a hoax.

AP News - InfoWars had 10 million visitors a month and generated over $50 million in annual revenues at its peak.

AP News - The Onion's parody will include shows and content that spoof Jones' conspiracy theories and sales tactics.

WHERE:

AP News - The original InfoWars studio is located in Austin, Texas.

WHEN:

Fast Company - The new InfoWars website is launching today.

AP News - The Onion first attempted to buy InfoWars in 2024.

WHY:

AP News - The Onion's motivation includes using the Infowars brand to take the moral high ground and make fun of those who caused pain to the Sandy Hook families.

AP News - The Onion's motivation includes providing justice for the Sandy Hook families and using the Infowars brand to make fun of those who caused them pain.

Fast Company - The Onion aims to provide justice for the Sandy Hook families through its new project.

AP News - The families of Sandy Hook victims want to ensure that Alex Jones cannot profit from his claims.

HOW:

Fast Company - The new InfoWars website will gamify the user experience to encourage users to seek out the site as a destination, moving away from traditional social media platforms.

Fast Company - The new InfoWars website will feature a "tower of terror" navigation element, allowing users to interact with content in a novel way that differs from traditional social media streams.

Fast Company - The new InfoWars website will use a mix of low-fi graphics and satirical content to parody the original InfoWars.

AP News - The Onion is using the InfoWars branding to create a comedic platform that critiques conspiracy theories and misinformation.

(UPDATED July 3, 2026 01:28 UTC)

The new InfoWars website is set to compete with social media platforms and aims to evolve into what they’re calling the "Netflix of comedy," with the premiere episode featuring Tim Heidecker's "Emergency Broadcast" as part of an ongoing series titled The Jim Haggerty Show. Meanwhile, The Onion is stepping up to support the families of Sandy Hook victims by donating $100,000 from merchandise sales, with the first payment being made immediately, while also using their parody content to mock Alex Jones and his conspiracy theories. The families, initially skeptical, are now optimistic about The Onion's approach, with attorney Chris Mattei highlighting that every dime Alex Jones makes will be claimed by them, and expressing hope that this initiative could lead to some social good.

(UPDATED July 2, 2026 23:21 UTC)

The new InfoWars website is set to feature short-form segments from various comedians, including Husk, Harris Alterman, and Skyler Higley, along with Adult Swim-style interstitials created by Vic Berger. The premiere episode will include a unique "couch gag" featuring an InfoWars elf, while The Onion plans to release a parody that includes an extended debate on the number of Bozo the Clowns. This new platform aims to gamify the user experience, encouraging visitors to engage with the site directly rather than relying on traditional social media.

(UPDATED July 2, 2026 17:31 UTC)

The new InfoWars website is aiming to become the "Netflix of comedy," with plans to evolve into a competitor to social media platforms, featuring a unique "tower of terror" navigation element for user interaction. In a separate initiative, The Onion has announced it will donate $100,000 from merchandise sales to the families of Sandy Hook victims, with the first payment being made immediately. Additionally, The Onion's parody will include a section selling a fake "pro oxygen" supplement pill and a penis flattening device, all intended to provide justice for the Sandy Hook families while poking fun at those who have caused them pain.

(UPDATED July 2, 2026 13:38 UTC)

The new InfoWars website is set to compete with social media platforms and aims to evolve into what they call the "Netflix of comedy." The premiere episode will showcase Tim Heidecker's "Emergency Broadcast," kicking off an ongoing series titled The Jim Haggerty Show, while The Onion plans to parody InfoWars by selling a fake "pro oxygen" supplement and a humorous penis flattening device. Their motivation includes seeking justice for the Sandy Hook families and using the InfoWars brand to mock those who have caused them pain, all while introducing a unique "tower of terror" navigation feature for user interaction.

(UPDATED July 2, 2026 11:51 UTC)

The Onion is launching a new parody website under the InfoWars brand today, with Tim Heidecker serving as the creative director. As part of this initiative, The Onion plans to donate $100,000 from merchandise sales to the families of Sandy Hook victims, aiming to provide justice and ensure that Alex Jones cannot profit from his false claims about the tragedy. The new site will feature a mix of low-fi graphics and satirical content that critiques conspiracy theories and misinformation, spoofing Jones' tactics and the original InfoWars platform.