Apple Plans Major Push With 10 Million Foldable Iphones

WHO:

Yahoo Finance - Apple (NASDAQ:AAPL) is preparing a broader iPhone launch schedule.

9to5Mac - Counterpoint Research is analyzing the impact of Apple's entry into the foldable phone market.

WHAT:

Yahoo Finance - Apple's production target for foldable iPhones has been increased to about 10 million units this year, up from an earlier estimate of seven million to eight million units.

9to5Mac - Foldable smartphone panel shipments are expected to grow by 24% this year, with revenues expected to rise by around 48% year over year.

Yahoo Finance - Apple is reportedly more confident in demand for its first foldable device than previously expected.

9to5Mac - BOE remained the market’s main supplier with 45% shipment share during Q1 2026, followed by Samsung Display with 22%, Visionox with 16%, TCL CSOT with 13%, and Tianma with 4%.

9to5Mac - Samsung Display’s shipments rose 37% year over year during Q1 2026, increasing its market share by seven percentage points.

Yahoo Finance - Apple's lineup is expected to include at least five new iPhone models.

Yahoo Finance - Apple shares rose about 1.7% in the previous trading session following the announcement of the production increase.

Yahoo Finance - Apple has asked suppliers to manufacture about 10 million foldable iPhones this year.

Yahoo Finance - This production target is an increase from an earlier estimate of seven million to eight million units.

9to5Mac - Foldable smartphone panel shipments are expected to grow by 24% this year.

9to5Mac - Revenues from foldable smartphone panels are expected to rise by around 48% year over year.

9to5Mac - Samsung Display is rumored to be the sole supplier of panels for Apple’s first foldable iPhone.

WHERE:

Yahoo Finance - The production plans involve suppliers, though specific locations are not mentioned.

WHEN:

Yahoo Finance - The broader iPhone launch schedule spans the second half of 2026 and the first half of 2027.

9to5Mac - Foldable smartphone panel shipments declined 7% during Q1 2026 compared with Q1 2025.

WHY:

Yahoo Finance - Apple's entry into the foldable phone market is seen as a potential reshaping of the segment, driven by the company's confidence in demand for its first foldable device.

Yahoo Finance - Apple's entry into the foldable phone market could reshape the segment if it brings its usual premium pricing, ecosystem strength, and supply-chain scale.

Yahoo Finance - The production increase is part of a strategy to strengthen Apple's position in the premium smartphone market amid ongoing constraints in the global supply of key components.

Yahoo Finance - The expanded production plan is part of a strategy to strengthen Apple's position in the premium smartphone market.

9to5Mac - The entry of Apple into the foldable phone market is expected to drive a rebound in foldable smartphone panel shipments.

HOW:

Yahoo Finance - Apple is increasing its production target for foldable iPhones as smartphone makers invest in foldable devices.

9to5Mac - The growth of in-fold devices is driven by productivity use cases, larger-screen experiences, and stronger profitability.

(UPDATED July 3, 2026 11:46 UTC)

Apple has raised its production target for foldable iPhones to about 10 million units this year, a significant increase from the previous estimate of seven to eight million units. In addition, foldable smartphone panel shipments are projected to grow by 24% this year, with revenues anticipated to rise by around 48% year over year. This move reflects Apple's confidence in demand as it enters the foldable phone market, which could reshape the segment.

(UPDATED July 3, 2026 06:12 UTC)

Apple is reportedly feeling more optimistic about demand for its first foldable device than it had anticipated, which could significantly impact the foldable phone market. In the first quarter of 2026, BOE maintained its position as the leading supplier with a 45% shipment share, while Samsung Display saw a notable 37% increase in shipments year over year, boosting its market share by seven percentage points. If Apple enters the foldable phone market with its typical premium pricing and strong ecosystem, it could reshape the segment entirely.

(UPDATED July 2, 2026 23:22 UTC)

Apple is set to unveil at least five new iPhone models, a move that has already boosted its shares by about 1.7% in the previous trading session. This production increase is part of a strategy aimed at solidifying Apple's position in the premium smartphone market. The decision comes as the company navigates ongoing constraints in the global supply of key components.

(UPDATED July 2, 2026 17:32 UTC)

Apple is gearing up for a significant expansion in its iPhone lineup, aiming to manufacture about 10 million foldable iPhones this year, an increase from its previous target of seven to eight million units. This move is part of a broader strategy to enhance Apple's presence in the premium smartphone market, coinciding with a projected 24% growth in foldable smartphone panel shipments and a 48% rise in revenues from those panels. The production plans, which involve suppliers like Samsung Display for the panels, are set to unfold over the second half of 2026 and the first half of 2027.