Versant to Acquire Full Swing Golf Simulators for $530 Million
WHO:
CNBC - Versant Media Group, owner of cable networks including CNBC, MS NOW, and the Golf Channel.
CNBC - Full Swing, a golf simulation company, acquired from Bruin Capital.
CNBC - Mark Lazarus, CEO of Versant Media Group.
WHAT:
The Hollywood Reporter - Full Swing is best known for its advanced golf simulators, tracking and analytics software, and also operates in other sports like baseball.
The Hollywood Reporter - The acquisition is subject to customary purchase price adjustments.
The Hollywood Reporter - Versant's Golf business is nearly 50% pay TV and 50% other revenue and profit, which is a goal for the company across other verticals as well.
The Hollywood Reporter - CEO Mark Lazarus stated that the golf business serves as a model for what Versant aims to achieve across its other businesses.
CNBC - Versant has acquired StockStory, an AI-powered tech platform, earlier this year for financial analysis, market insights, and stock recommendations.
Deadline - Full Swing produces hardware and software used by consumers, competitive athletes, coaches, and commercial venues.
CNBC - Versant has agreed to acquire Full Swing for approximately $530 million in cash.
CNBC - Versant's revenue for its platforms business, which includes GolfNow and Fandango, increased by 9.5% to $192 million.
Variety - The acquisition of Full Swing is part of Versant's strategy to expand its golf business.
WHERE:
CNBC - The acquisition involves Full Swing, a company that operates in the sports technology sector.
WHEN:
CNBC - Versant began trading as a public company in January following its spinout from Comcast.
WHY:
CNBC - The acquisition reflects Versant's strategy of investing in core markets and extending the reach of its brands.
CNBC - Executives aim to rebalance Versant's revenue mix to derive 50% from digital, platform, subscription, ad-supported, and transactional businesses.
HOW:
CNBC - The acquisition is part of a broader investment strategy in nontraditional media businesses.
(UPDATED July 6, 2026 23:20 UTC)
Versant has announced its acquisition of Full Swing, a company renowned for its advanced golf simulators and analytics software, which also extends its expertise to other sports like baseball. The deal is subject to customary purchase price adjustments, and CEO Mark Lazarus emphasized that the golf business serves as a model for Versant's goals across its other verticals, which currently generate nearly 50% of their revenue from pay TV and 50% from other sources. This strategic move highlights Versant's ambition to replicate the success of its golf operations in various sectors.
--
(UPDATED July 6, 2026 16:07 UTC)
Versant has made headlines by acquiring StockStory, an AI-powered tech platform designed for financial analysis, market insights, and stock recommendations. In another development, Full Swing is gaining attention for its innovative hardware and software that cater to consumers, competitive athletes, coaches, and commercial venues. These advancements highlight the growing intersection of technology and various industries.
--
(UPDATED July 6, 2026 14:20 UTC)
Versant Media Group, led by CEO Mark Lazarus, has announced its acquisition of Full Swing, a golf simulation company, for approximately $530 million in cash. This move is part of Versant's strategy to expand its golf business and enhance its revenue mix, which recently saw a 9.5% increase to $192 million in its platforms sector. The acquisition aligns with Versant's broader investment strategy in nontraditional media, following its recent public trading debut after spinning out from Comcast.