Netflix Partners With Major Publishers for New Short-form Content
WHO:
TechCrunch - Netflix has partnered with additional digital publishers, including Rolling Stone and Variety, to expand its content offerings.
Variety - The licensing partnerships include brands from Penske Media’s PMX unit, as well as BuzzFeed Studios, Condé Nast, Hearst Magazines, and People Inc.
Techmeme - Netflix, Penske Media, Condé Nast, Hearst, People, BuzzFeed Studios, Tastemade, Variety, Rolling Stone, Billboard
WHAT:
Variety - The new content will include a mix of licensed archival and ongoing series from the partnered publishers.
The Hollywood Reporter - The content will cover topics such as food, travel, fashion, entertainment, design, and wellness.
The Hollywood Reporter - The content will include THR's "Hollywood Firsts," "Close Collabs," "THR in Focus," and "Inside THR."
The Verge - The new content will allow subscribers to watch videos "from around the Internet without having to leave Netflix."
The Hollywood Reporter - The video offerings will range from three-minute shorts to 20-minute episodes.
The Hollywood Reporter - Topics will include travel inspiration, cooking ideas, fashion trends, celebrity profiles, home and gardening tips, and viral conversations.
The Hollywood Reporter - The content will include BuzzFeed Celeb’s "30 Questions," Vanity Fair’s "Lie Detector," Architectural Digest’s "Walking Tour," Harper’s Bazaar’s "Burning Questions," Billboard’s "24 Hrs With," Variety’s "How Well Do They Know?," People’s "My Life in Pictures," and Travel + Leisure’s "Travel Unfiltered."
The Hollywood Reporter - The videos will be available to members in the United States, Canada, United Kingdom, Ireland, Australia, and New Zealand.
The Hollywood Reporter - John Derderian, Netflix’s VP of animation series and kids & family TV, stated, “Members don’t just want to watch a show or film and move on; they want to keep exploring the stories and personalities they love long after the final credits roll.”
TechCrunch - Netflix is introducing a new set of publisher deals to provide shorter video content, specifically targeting videos that are 2 to 20 minutes long.
Techmeme - Netflix signed deals with multiple publishers to carry a range of programming.
Variety - The programming will range from 2 to 20+ minutes in length.
WHEN:
Techmeme - The new content will start being available on August 3.
WHY:
Variety - Netflix is expanding the mix of content available on its platform through these licensing partnerships.
HOW:
The Verge - The new content will allow subscribers to watch videos “from around the Internet without having to leave Netflix.”
The Hollywood Reporter - The new content will be discoverable directly from the Netflix homepage.
Variety - The new content will be sourced from a selection of top digital publishers, enhancing Netflix's content offerings through these licensing agreements.
Variety - The deals involve licensing agreements with top digital publishers to provide a selection of content.
(UPDATED July 8, 2026 17:26 UTC)
Netflix has announced a partnership with additional digital publishers, including Rolling Stone and Variety, to enhance its content offerings. This new collaboration will feature a mix of licensed archival and ongoing series covering a variety of topics such as food, travel, fashion, entertainment, design, and wellness. Subscribers will soon be able to enjoy videos from around the Internet without leaving the Netflix platform.
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(UPDATED July 8, 2026 07:49 UTC)
Netflix is set to introduce new content that will include features like "Hollywood Firsts," "Close Collabs," "THR in Focus," and "Inside THR," according to The Hollywood Reporter. This new offering will allow subscribers to watch videos from around the Internet without leaving the Netflix platform, as reported by The Verge. Viewers will be able to discover this content directly from the Netflix homepage, making it easier than ever to access.
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(UPDATED July 8, 2026 05:54 UTC)
Netflix is set to launch a new video offering that will feature a variety of content ranging from three-minute shorts to 20-minute episodes, covering topics like travel inspiration, cooking ideas, and celebrity profiles. The lineup will include popular segments such as BuzzFeed Celeb’s "30 Questions" and Vanity Fair’s "Lie Detector," and will be available to members in the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand. John Derderian, Netflix’s VP of animation series and kids & family TV, emphasized that members are looking for deeper engagement with the stories and personalities they love, wanting to explore beyond just watching a show or film.
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(UPDATED July 7, 2026 19:38 UTC)
Netflix is set to enhance its content offerings by introducing new licensing partnerships with top digital publishers, including brands from Penske Media’s PMX unit, BuzzFeed Studios, Condé Nast, Hearst Magazines, and People Inc. The streaming giant is focusing on providing shorter video content, specifically targeting videos that range from 2 to 20 minutes long. This initiative aims to deliver a fresh array of engaging content to its subscribers through these strategic deals.
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(UPDATED July 7, 2026 17:48 UTC)
Netflix has signed deals with several major publishers, including Penske Media, Condé Nast, and BuzzFeed Studios, to expand its content offerings. This new programming will feature a variety of lengths, ranging from 2 to over 20 minutes, and will start becoming available on August 3. These licensing agreements aim to enhance the mix of content available on Netflix's platform.