Instagram Users Must Opt Out to Protect Photos From AI Use

WHO:

Techmeme - Meta is the organization involved in the rollout of the Muse Image model.

Wired - Instagram users with public accounts are the individuals affected by this change.

WHAT:

Techmeme - Instagram users with public accounts must opt out to block AI generations of their content by other users.

Wired - The Muse Image model allows anyone to use Instagram photos in AI-generated images unless users take action to opt out.

WHERE:

Techmeme - The rollout pertains to Instagram, a social media platform owned by Meta.

WHEN:

Techmeme - The rollout of the Muse Image model is currently taking place.

WHY:

Wired - The need for users to opt out arises from the implementation of AI technology that generates images using content from Instagram.

HOW:

Techmeme - Users can block AI generations of their content by opting out through the platform's settings.

(UPDATED July 7, 2026 23:27 UTC)

Meta is currently rolling out the Muse Image model, which affects Instagram users with public accounts. This new feature allows anyone to use Instagram photos in AI-generated images unless users actively opt out through the platform's settings. To prevent their content from being utilized in this way, users must take action to block these AI generations.