Jennie and Rosalía Celebrate L.O.L. Surprise!'s 10Th Year With Dolls

WHO:

Billboard - Jennie and Rosalía are the featured artists for the new L.O.L. Surprise! dolls.

Mashable - L.O.L. Surprise! is the brand celebrating its anniversary.

WHAT:

Billboard - L.O.L. Surprise! is unveiling new dolls, festival play sets, and a live action series to mark its 10th anniversary.

Mashable - The Music Festival collection includes dolls inspired by Jennie and Rosalía.

WHERE:

Mashable - The new Music Festival collection will be available for purchase.

WHEN:

Mashable - The launch of the new Music Festival collection is part of the 10th anniversary celebration.

WHY:

Billboard - The celebration marks a decade of L.O.L. Surprise! as a brand.

HOW:

Billboard - The brand is expanding its product line with new dolls and play sets as part of the anniversary celebration.

(UPDATED July 8, 2026 21:22 UTC)

L.O.L. Surprise! is celebrating its 10th anniversary by unveiling a new Music Festival collection featuring dolls inspired by artists Jennie and Rosalía. This exciting launch includes not only the dolls but also festival play sets and a live action series, all aimed at marking a decade of fun and creativity. The new collection will soon be available for purchase, allowing fans to join in on the celebration.