Meta's New AI Tool Allows Edits Using Public Instagram Photos

WHO:

Variety - CAA released a statement Wednesday night calling out the privacy risks of Meta's new AI model Muse Image.

Deadline - CAA, represented by Zoe Saldaña, Tom Cruise, Charlize Theron, and Dhar Mann, is calling for Meta to address privacy concerns regarding its new AI image model.

Inc - Meta is the organization behind the new AI tool.

Mashable - The AI tool utilizes public Instagram photos from users.

WHAT:

Fast Company - Meta's Muse Image uses advanced reasoning to understand complex prompts, allowing users to blend multiple photos into high-quality creations that can be downloaded and shared.

Fast Company - Examples of Muse Image's capabilities include creating animated versions of images and altering backgrounds with famous landmarks.

Fast Company - Users can design custom event invitations or generate personalized graphics by tagging Instagram usernames in the Meta AI app.

Fast Company - Meta launched Muse Image, its first image generation model from the Meta Superintelligence Lab.

Fast Company - Muse Image allows users to generate images directly in WhatsApp chats and includes 30 AI-powered effects available in Instagram stories, with more features coming to Messenger and Facebook soon.

Fast Company - Users can @-mention Instagram accounts in the Meta AI app to incorporate specific Instagram profiles into their images.

Deadline - CAA wants Meta to "hit the reset button ASAP" on its newly introduced AI image model.

Variety - The AI model, named Muse Image, allows users to create an AI photo of someone by entering their public Instagram handle.

Variety - The opt-out policy requires users to manually block access to their images if they do not want their public Instagram photos used by the AI tool.

Deadline - CAA has expressed strong disapproval of Meta's AI image generator, stating, "No one’s name, image, likeness, voice, or [other personal attributes] should be used without consent."

Inc - Meta's new AI tool allows users to create content using public images from Instagram.

Mashable - Users can alter photos on public Instagram accounts through this AI tool.

WHERE:

Inc - The AI tool operates on the Instagram platform, which is owned by Meta.

WHEN:

Mashable - Users are provided with instructions on how to opt out of the AI tool's use of their images.

WHY:

Variety - CAA's statement emphasizes concerns over the implications of using public images without consent.

Deadline - CAA's pushback is motivated by concerns over the implications and intentions of Meta's new AI tool, particularly regarding privacy and consent issues.

Inc - The tool raises concerns about privacy and the use of personal images without consent.

HOW:

Fast Company - Users aged 18 or over with public accounts are automatically opted in for the use of their images in Muse Image.

Fast Company - To opt out of Meta’s Muse Image, users must go to Settings on their Instagram profile, click the tab called Share and Reuse, and turn off the toggle for “Allow people to reuse your content on Instagram and with AI features.”

Engadget - Meta has automatically opted all public accounts into its Muse Image AI.

Inc - Users can check their settings to opt out of having their public images used by the AI tool.

(UPDATED July 9, 2026 18:31 UTC)

Meta has introduced Muse Image, a new tool that utilizes advanced reasoning to help users create high-quality images by blending multiple photos, which can be easily downloaded and shared. This innovative feature allows for the creation of animated images and the alteration of backgrounds with famous landmarks, making it perfect for designing custom event invitations or generating personalized graphics by tagging Instagram usernames. However, it's important to note that users aged 18 or over with public accounts are automatically opted in for the use of their images in Muse Image.

(UPDATED July 9, 2026 15:56 UTC)

Meta has just launched Muse Image, its first image generation model from the Meta Superintelligence Lab, allowing users to create images directly in WhatsApp chats. This innovative tool includes 30 AI-powered effects that can be used in Instagram stories, with more features expected to roll out for Messenger and Facebook soon, and users can even @-mention Instagram accounts to incorporate specific profiles into their images. For those who prefer not to participate, opting out is simple: just head to Settings on your Instagram profile, click the Share and Reuse tab, and turn off the toggle for “Allow people to reuse your content on Instagram and with AI features.”

(UPDATED July 9, 2026 13:54 UTC)

Meta has automatically opted all public accounts into its Muse Image AI, a move announced earlier today. This change was reported at 21:22 UTC by Engadget. Users can expect new features and enhancements as a result of this integration.

(UPDATED July 9, 2026 11:53 UTC)

CAA has issued a statement highlighting the privacy risks associated with Meta's new AI model, Muse Image. They are urging Meta to "hit the reset button ASAP" on this recently introduced technology. The statement raises significant concerns about the implications of using public images without consent, stressing the need for a reevaluation of the model's practices.

(UPDATED July 9, 2026 08:09 UTC)

A new AI model called Muse Image has been launched, enabling users to generate AI photos of individuals simply by entering their public Instagram handle. However, there's an opt-out policy in place, which requires users to manually block access to their images if they prefer not to have their public Instagram photos utilized by this AI tool. This development raises important considerations about privacy and consent in the age of artificial intelligence.

(UPDATED July 9, 2026 06:20 UTC)

CAA, represented by stars like Zoe Saldaña, Tom Cruise, and Charlize Theron, is urging Meta to address serious privacy concerns related to its new AI image model. They have voiced strong disapproval, emphasizing that "no one’s name, image, likeness, voice, or other personal attributes should be used without consent." This pushback stems from worries about the implications and intentions behind Meta's AI tool, particularly in terms of privacy and consent.

(UPDATED July 8, 2026 21:22 UTC)

Meta has launched a new AI tool that allows users to create content using public images from Instagram, which is also owned by the company. This tool enables users to alter photos from public Instagram accounts, but it has raised concerns about privacy and the use of personal images without consent. Users can check their settings to opt out of having their public images utilized by the AI tool and will be provided with instructions on how to do so.