Netflix Revives Free Trials in Some Regions, Excluding Major Markets

WHO:

TechRadar - Netflix is the organization involved in the revival of the free trial scheme.

WHAT:

Collider - Netflix is officially bringing back free trials after a six-year absence.

Reddit Movies - The free trials are being tested in select countries.

WHERE:

Reddit Movies - The free trials are not available in the United States and the United Kingdom, which are two of Netflix's biggest markets.

WHEN:

Collider - The free trial scheme was discontinued six years ago.

WHY:

TechRadar - The revival of the free trial scheme is reportedly aimed at attracting new subscribers.

HOW:

Collider - Netflix is testing the return of free trials in select countries, indicating a strategic approach to re-engage potential customers.

(UPDATED July 9, 2026 11:54 UTC)

Netflix is officially reviving its free trial scheme after a six-year hiatus, aiming to attract new subscribers. The trials are currently being tested in select countries, though they are not available in major markets like the United States and the United Kingdom. This strategic move reflects Netflix's efforts to re-engage potential customers as they navigate a competitive streaming landscape.