Norwegian Air Sports British Airways Colors Following World Cup Bet
WHO:
Reuters - Norwegian Air and British Airways (BA) are the two airlines involved in the wager.
Euronews.com - The Norwegian football team, referred to as the Vikings, and players Andreas Schjelderup and Jude Bellingham are mentioned.
WHAT:
Euronews.com - Norwegian Air announced a flash sale on flights to "Norwenglish" destinations following their loss, indicating a promotional effort despite the defeat.
Euronews.com - The airline expressed, “While the tournament is over for us, this friendly bet will forever live in all our hearts,” in a recent social media post.
Euronews.com - British Airways extended a tongue-in-cheek offer of return flights between London and Norway for Norwegian’s visiting social media team, stating, “we’ll be in touch!”
Reuters - Norwegian Air temporarily sported British Airways' logo following a World Cup wager.
Euronews.com - England won the match against Norway with a score of 2-1 in the FIFA World Cup quarter-final.
Euronews.com - Norwegian Air announced a flash sale on flights to "Norwenglish" destinations after the match.
WHERE:
Reuters - The event took place in the context of the FIFA World Cup, which is an international football tournament.
Euronews.com - The airlines are based in Norway and the United Kingdom, with specific mention of flights between London and Norway.
WHEN:
Euronews.com - The match occurred on a Sunday, but no specific date is provided.
WHY:
Euronews.com - The wager was made as a friendly bet between the two airlines prior to the match, with Norwegian challenging BA to change its logo if Norway won.
HOW:
Euronews.com - The wager was conducted through a series of Instagram posts where Norwegian Air taunted British Airways, challenging them to change their logo if Norway won.
Euronews.com - The wager was conducted through a series of Instagram posts where Norwegian Air taunted British Airways.
(UPDATED July 12, 2026 14:22 UTC)
Norwegian Air has launched a flash sale on flights to "Norwenglish" destinations following their recent tournament loss, showing a commitment to their promotional efforts. In a lighthearted social media post, the airline remarked, “While the tournament is over for us, this friendly bet will forever live in all our hearts.” Meanwhile, British Airways responded with a playful offer of return flights between London and Norway for Norwegian’s visiting social media team, stating, “we’ll be in touch!”
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(UPDATED July 12, 2026 13:20 UTC)
In a friendly wager ahead of a recent FIFA World Cup quarter-final, Norwegian Air temporarily displayed British Airways' logo after England triumphed over Norway with a score of 2-1. The match featured the Norwegian football team, known as the Vikings, and players Andreas Schjelderup and Jude Bellingham, and it sparked a flash sale on flights to "Norwenglish" destinations by Norwegian Air. The playful bet was highlighted through a series of Instagram posts where Norwegian Air playfully taunted British Airways, showcasing the competitive spirit between the two airlines.