Local Kids Enjoy Unforgettable World Cup Experience in KC

WHO:

KCTV - Twenty Kansas City girls from the Boys and Girls Clubs of Greater Kansas City.

KCTV - U.S. Women’s National Team forward Alyssa Thompson.

KCTV - Educator Dre Brown co-led the Body Confident workshop.

WHAT:

MadameNoire - Women’s soccer fandom has surged, with 23% of U.S. women viewers entering the global fandom compared to only 13% of men who have been fans for at least 20 years.

MadameNoire - 43% of soccer fans in the U.S. are female, with 72% watching via TV or streaming and 47% using social media for content, according to Nielsen/MSN.

KCTV - The Boys and Girls Clubs hosted a Day of Play featuring Alyssa Thompson.

KCTV - A surprise ticket giveaway sent 20 kids to the Argentina-Switzerland quarterfinal match at Kansas City Stadium.

MadameNoire - The FIFA World Cup brought together thousands of fans from hundreds of countries for matches and activations.

WHERE:

KCTV - Kansas City, Missouri.

MadameNoire - Major U.S. host cities including Miami, Atlanta, and Los Angeles.

WHEN:

KCTV - The Day of Play event occurred on July 11.

MadameNoire - The FIFA World Cup is taking place in 2026.

WHY:

KCTV - The event aimed to amplify a once-in-a-lifetime World Cup moment for local children and spotlight the partnership between Boys and Girls Clubs and Dove.

HOW:

KCTV - The Day of Play included hands-on time with a world-class athlete, Alyssa Thompson.

KCTV - The Body Confident workshop was the first-ever in-person event hosted by the Dove Self-Esteem Project.

(UPDATED July 12, 2026 20:18 UTC)

Women's soccer fandom in the U.S. has seen a remarkable surge, with 23% of women viewers joining the global fandom compared to just 13% of men who have been fans for at least 20 years. According to Nielsen/MSN, 43% of soccer fans in the U.S. are female, and a significant 72% of them are tuning in through TV or streaming platforms. Additionally, 47% of these female fans are engaging with soccer content on social media.

--

(UPDATED July 12, 2026 19:18 UTC)

In Kansas City, Missouri, the Boys and Girls Clubs hosted a Day of Play featuring U.S. Women’s National Team forward Alyssa Thompson, where twenty local girls participated in hands-on activities. The event included a surprise ticket giveaway that sent those kids to the Argentina-Switzerland quarterfinal match at Kansas City Stadium, amplifying the excitement of the ongoing FIFA World Cup in 2026. Additionally, educator Dre Brown co-led the Body Confident workshop, marking the first in-person event for the Dove Self-Esteem Project, which aimed to create a memorable experience for local children.