Sacha Baron Cohen's Ali G Makes Surprise Appearance at Wimbledon

WHO:

NY Post - Sacha Baron Cohen is the actor who made the appearance.

Deadline - Sacha Baron Cohen is a three-time Oscar nominee.

WHAT:

NY Post - Sacha Baron Cohen appeared at Wimbledon dressed as his iconic character, Ali G.

Deadline - The appearance of Ali G coincides with news of a new Ali G movie being filmed.

WHERE:

NY Post - The event took place at Wimbledon.

WHEN:

Deadline - The new Ali G movie is being filmed sub rosa, indicating it is currently in production.

WHY:

Deadline - The appearance is linked to the promotion of the new Ali G movie.

HOW:

NY Post - Sacha Baron Cohen began playing the character Ali G on “The 11 O'Clock Show” back in 1998.

(UPDATED July 12, 2026 22:13 UTC)

Sacha Baron Cohen, a three-time Oscar nominee, made a surprise appearance at Wimbledon dressed as his iconic character, Ali G, to promote a new Ali G movie currently in production. This unexpected visit coincides with the filming of the movie, which is being kept under wraps. Cohen first introduced the character Ali G back in 1998 on “The 11 O'Clock Show,” and fans are eager to see what he brings to the big screen this time.