Majority of Young Women Turn to Influencers for Health Advice

WHO:

Techmeme - 57% of US women and 47% of men ages 18 to 29 are involved in the survey conducted by Pew Research Center.

Pew Research - The survey was conducted by Aaron Smith.

WHAT:

Techmeme - 57% of US women ages 18 to 29 say they get health and wellness information from influencers.

Techmeme - 47% of men ages 18 to 29 report the same.

Pew Research - Young women are especially likely to see influencer content about beauty and appearance.

WHERE:

Techmeme - The survey pertains to the United States.

WHY:

Techmeme - Although health providers are the most common source for health information, social media influencers and podcasts play a significant role.

HOW:

Techmeme - The survey indicates that social media platforms are a major source of health and wellness information for young individuals.

(UPDATED July 14, 2026 11:22 UTC)

A recent survey conducted by the Pew Research Center reveals that 57% of U.S. women and 47% of men ages 18 to 29 turn to social media influencers for health and wellness information. While health providers remain the most common source for such information, the survey highlights the significant role that social media platforms and podcasts play in shaping young people's views on health, particularly among women who are more likely to engage with content related to beauty and appearance. This study, led by Aaron Smith, underscores the evolving landscape of health information consumption in the United States.