Louis Vuitton Unveils Exclusive Trunk for World Cup Trophy

WHO:

Diario AS - Louis Vuitton has been named the official supplier for the bespoke trophy trunk for the FIFA World Cup.

Haute Living - Pietro Beccari is the CEO and Chairman of Louis Vuitton.

WWD - FIFA Chief Business Officer Romy Gai commented on the significance of the trophy trunk.

WHAT:

WWD - The bespoke trunk will be presented on the pitch during the final match of the FIFA World Cup 2026, which is scheduled for July 19, 2026.

WWD - The trunk will be accompanied by Louis Vuitton ambassadors and a yet-to-be-announced FIFA superstar during the final game.

WWD - The FIFA World Cup 2026 is projected to have over six million fans attending matches, making it the most-attended in the competition’s history.

WWD - The FIFA World Cup 2026 final is expected to have a Super Bowl-inspired halftime show.

Diario AS - FIFA expects marketing and sponsorship revenue for the 2026 World Cup cycle to be around US$2.5–2.7 billion, making it the biggest sponsorship haul in World Cup history.

WWD - The bespoke trunk will make its debut alongside Louis Vuitton ambassadors and a yet-to-be-announced FIFA superstar during the final game of the competition.

WWD - The FIFA World Cup 2026 final is expected to have a Super Bowl-inspired halftime show.

WWD - The Trionda Final ball will feature a World Cup trophy-inspired gold, black, and white color scheme and will include the names of each city that has hosted a game woven into its design.

WWD - The FIFA World Cup 2026 is expected to have over 1.5 billion viewers for the final match.

WWD - The FIFA World Cup 2026 is the most expansive in tournament history, featuring 48 teams and 104 matches across 16 host cities.

Haute Living - Louis Vuitton has unveiled an exclusive limited-edition collection of three trunks inspired by the trophy trunk, including the Coffret 8 Montres, Cotteville 16 Montres, and Malle Courrier Lozine 110, which can be personalized with initials.

WWD - The FIFA World Cup 2026 is expected to be the most-attended in the competition’s history, with over six million fans at matches and billions more engaged worldwide.

Robb Report - The bespoke trunk will make its debut alongside some Louis Vuitton ambassadors and a yet-to-be-announced FIFA superstar during the final game of the competition.

WWD - The FIFA World Cup 2026 final is expected to have a Super Bowl-inspired halftime show.

WWD - The Trionda Final ball will feature a World Cup trophy-inspired gold, black, and white color scheme and will include the names of each city that has hosted a game woven into its design.

Trend Hunter - The LEGO FIFA World Cup Trophy installation in New York City is created with over 1.36 million LEGO bricks and stands 27 feet tall.

Trend Hunter - The LEGO installation took eight months to develop and required approximately 7,040 hours to build and assemble.

WWD - The FIFA World Cup 2026 final is scheduled for Sunday, July 19, 2026.

WWD - The FIFA World Cup 2026 is expected to have over 1.5 billion viewers for the final match.

WWD - The new Adidas Trionda Final ball will showcase a World Cup trophy-inspired gold, black, and white color scheme.

The Sun - The Trionda Final ball will feature the names of each city that has hosted a game during the World Cup woven into its design.

Diario AS - FIFA expects overall revenue for the 2023–2026 cycle to be around US$13 billion, with sponsorships contributing roughly 20–25% of that total.

WWD - The FIFA World Cup 2026 is the most expansive in tournament history, featuring 48 teams and 104 matches across 16 host cities.

Diario AS - The trophy trunk is designed to transport and showcase the FIFA World Cup trophy.

Haute Living - The trunk features a hand-painted golden “V” for Victory and Vuitton, and is lined with light beige leather.

WWD - Louis Vuitton is releasing a limited-edition collection of three trunks inspired by the trophy trunk.

WWD - The FIFA World Cup 2026 is expected to have over six million fans attending matches.

WHERE:

Diario AS - The trophy trunk is crafted in the historic workshops of Asnières-sur-Seine, near Paris.

WWD - The FIFA World Cup final will take place at MetLife Stadium in East Rutherford, New Jersey.

The Palm Beach Post - The 2026 FIFA World Cup matches are being held across 16 cities in the United States, Canada, and Mexico.

WHEN:

Robb Report - The semifinals are taking place with France facing Spain on July 14 and Argentina taking on England on July 15, 2026.

The Palm Beach Post - The bronze final match is scheduled for Saturday, July 18, 2026, at Hard Rock Stadium in Miami Gardens, Florida.

Trend Hunter - The LEGO FIFA World Cup Trophy installation in New York City will be on display until July 19, 2026.

Haute Living - The FIFA World Cup 2026 final is scheduled for Sunday.

The Palm Beach Post - The bronze final match is scheduled for Saturday, July 18, 2026.

The Palm Beach Post - The tournament began on June 11, 2026, and will run until July 19, 2026.

WHY:

WWD - The partnership between Louis Vuitton and FIFA has now spanned five World Cups, highlighting the enduring relationship between luxury and sport.

Diario AS - FIFA expects marketing and sponsorship revenue of roughly US$2.5–2.7 billion for the 2026 World Cup cycle.

Haute Living - The partnership between Louis Vuitton and FIFA has spanned five World Cups, highlighting the enduring relationship between luxury and sport.

HOW:

WWD - The trunk features a hand-painted golden “V” for Victory and Vuitton, and is lined with light beige leather.

WWD - The trunk features gold-plated brass corner protectors and a lock that echo designs used since the 1860s.

WWD - Louis Vuitton’s artisans in Asnières are capable of creating trunks to transport any precious object, including recent commissions for collections of basketballs and soccer jerseys.

WWD - Louis Vuitton's artisans in Asnières are capable of creating trunks for various precious objects, including basketballs and soccer jerseys.

Haute Living - The trunk is made by Louis Vuitton’s artisans using advanced craftsmanship techniques.

WWD - The trunk features gold-plated brass corner protectors and a lock that echo designs used since the 1860s.

The bespoke trunk by Louis Vuitton will be showcased on the pitch during the final match of the FIFA World Cup 2026, set for July 19, 2026, and will be presented alongside Louis Vuitton ambassadors and a yet-to-be-announced FIFA superstar. This year's tournament is expected to draw over six million fans, making it the most-attended World Cup in history, and the final will feature a Super Bowl-inspired halftime show. The trunk itself boasts a hand-painted golden “V” for Victory and Vuitton, elegantly lined with light beige leather, reflecting the long-standing partnership between Louis Vuitton and FIFA that has now spanned five World Cups.