Applecare+ Fees Increase for New Mac and Ipad Subscribers

WHO:

Engadget - Apple Inc. is the organization involved in the price increase of AppleCare+.

Techmeme - Mark Gurman is the author reporting on the price changes.

WHAT:

Engadget - AppleCare+ prices for Mac, MacBook, and iPad products increased by $0.50 per month or $5 per year.

Techmeme - The price increases are exclusively for new sign-ups of AppleCare+ service subscriptions.

WHY:

Techmeme - The price increase is attributed to a global memory shortage and other challenges faced by Apple Inc.

(UPDATED July 16, 2026 08:49 UTC)

Apple Inc. has announced a price increase for its AppleCare+ service, with costs rising by fifty cents per month or five dollars per year for new sign-ups covering Mac, MacBook, and iPad products. This adjustment has been reported by Mark Gurman, who notes that the changes are specifically for new subscriptions to the service. The increase is said to be a response to a global memory shortage and other challenges currently facing the company.