Hailey Bieber Unveils ’90S Denim Line With Gap Collaboration

WHO:

Billboard - Hailey Bieber is the designer collaborating with Gap.

WHAT:

Billboard - The collaboration features a capsule called the 'Hailey Jean' which includes two denim silhouettes.

NY Post - Hailey Bieber described the jeans as “effortless” and stated she was "super involved" with the design process.

WHERE:

Billboard - The collaboration is with Gap, a well-known clothing retailer.

WHEN:

NY Post - The collection is set to launch in the fall of 2026.

WHY:

NY Post - The collaboration aims to bring back ’90s denim looks that are currently dominating pop culture.

HOW:

Billboard - The denim silhouettes were created in collaboration with Hailey Bieber herself.

(UPDATED July 16, 2026 22:25 UTC)

Hailey Bieber is teaming up with Gap to launch a new capsule collection called the 'Hailey Jean,' which features two stylish denim silhouettes. She describes the jeans as “effortless” and emphasizes her hands-on involvement in the design process. This exciting collaboration aims to revive ’90s denim looks that are making a comeback in pop culture, with the collection set to hit stores in the fall of 2026.