New Macbook Pro Launches at $2699 Amidst Rising Laptop Prices

WHO:

Slickdeals - Apple is the manufacturer of the new MacBook Pro.

bgr.com - The article discusses various laptop brands and models in comparison to Apple's offerings.

WHAT:

Slickdeals - The new 14" Apple MacBook Pro is priced at $2699.

Slickdeals - The MacBook Pro features an Apple M5 Pro 15-Core Chip, 48GB Unified RAM, and a 1TB SSD.

bgr.com - The entry-level MacBook Neo now starts at $699, up from $599.

bgr.com - The price of the 13-inch MacBook Air has increased from $1,099 to $1,299, and the 15-inch MacBook Air has increased from $1,299 to $1,499.

WHERE:

Slickdeals - The new MacBook Pro is available in both colors, though specific locations are not mentioned.

WHEN:

bgr.com - The price increases for the MacBook models are noted but no specific date is provided for when these changes took effect.

WHY:

bgr.com - The price increases for MacBooks and iPads are attributed to rising memory and storage chip costs driven by the AI boom.

HOW:

Slickdeals - The new MacBook Pro includes a 14" 3024 x 1964 Liquid Retina XDR Screen and a 16-Core GPU with Neural Accelerators.

(UPDATED July 19, 2026 22:14 UTC)

Apple has launched its new 14-inch MacBook Pro, priced at $2,699, featuring an M5 Pro 15-Core Chip, 48GB of Unified RAM, and a 1TB SSD. In addition to this, the entry-level MacBook Neo has seen a price increase to $699, while the 13-inch MacBook Air now costs $1,299, up from $1,099, and the 15-inch version has risen to $1,499 from $1,299. These price hikes for MacBooks and iPads are largely attributed to the rising costs of memory and storage chips, driven by the ongoing AI boom.