Burger King Adapts Menu Ahead of GLP-1 Drug Impact

WHO:

NBC News - Tom Curtis, President of Burger King U.S. and Canada

Yahoo Finance - Tom Curtis, President of Burger King U.S. and Canada

WHAT:

NBC News - Burger King is testing menu items like Whopper Bites and protein-forward bowls.

NBC News - A July Gallup poll found that 11% of U.S. adults are currently on a GLP-1 medication.

NBC News - Nearly half of GLP-1 users reported cutting back on dining out since starting the medications.

NBC News - An April survey of 300 GLP-1 users found that 72% were cutting back on hamburgers.

NBC News - JPMorgan estimated that the rise of GLP-1s could erase between $30 billion and $55 billion in annual revenue for the food and beverage industry by as early as 2030.

NBC News - Burger King U.S. saw a 5.8% increase in comparable store sales in the first quarter of the year.

WHERE:

NBC News - Interview conducted in Miami.

WHEN:

NBC News - The federal government is piloting a program aimed at increasing access to GLP-1s for Medicare enrollees.

WHY:

NBC News - The preparations at Burger King are in response to the rising popularity of GLP-1 medications and changing consumer eating habits.

NBC News - Curtis emphasized the need for Burger King to stay relevant as Americans consume fewer calories and seek protein-rich meals.

HOW:

NBC News - Burger King is adapting its menu to include smaller, innovative options to meet changing consumer demands.

(UPDATED July 20, 2026 12:39 UTC)

Burger King is adapting its menu to include innovative items like Whopper Bites and protein-forward bowls, as President Tom Curtis highlighted the need to stay relevant amid changing consumer habits. A recent Gallup poll revealed that 11% of U.S. adults are currently using GLP-1 medications, with nearly half of those users cutting back on dining out, which could significantly impact the food industry. In response to these trends, Burger King U.S. reported a 5.8% increase in comparable store sales in the first quarter of the year, showcasing their efforts to meet the demand for smaller, healthier options.