Apple Music Raises Subscription Prices Amid Licensing Hikes

WHO:

The Source - Apple Music is the service involved in the price increase.

Mashable - Apple is the parent company of Apple Music.

WHAT:

The Source - The individual plan for Apple Music in the U.S. will cost $11.99.

Mashable - Apple has increased the prices of Apple Music and Apple One in some markets.

WHERE:

The Source - The price increase for Apple Music applies to the U.S. market.

WHEN:

The Source - The price increase will take effect in the near future.

WHY:

The Source - The increase in subscription prices is due to rising licensing fees.

HOW:

The Source - The price adjustment is a response to increased costs associated with licensing.

(UPDATED July 20, 2026 14:40 UTC)

Apple Music is set to increase its individual plan price to $11.99 in the U.S. market, with the change taking effect in the near future. This adjustment comes as Apple, the parent company of Apple Music, faces rising licensing fees that have prompted price hikes for both Apple Music and Apple One in some markets. The decision reflects the ongoing challenges in managing costs associated with music licensing.