Best Buy Launches Black Friday in July With Major Discounts

WHO:

IGN - Best Buy is the retailer hosting the "Black Friday in July" sale.

9to5Toys - Best Buy is offering deals on various products including Apple and Google devices.

WHAT:

IGN - Best Buy's "Black Friday in July" sale includes a price drop on the LEGO Super Mario World Yoshi 71438 set, now priced at $90.99.

9to5Toys - The sale features a $250 Best Buy e-Gift Card with select LG major appliances.

TechRadar - Best Buy has slashed up to $500 off a variety of Apple tech, including AirPods, MacBooks, iPads, and Apple Watches.

IGN - Best Buy's "Black Friday in July" sale includes notable LEGO sets such as the Star Wars Acclamator-Class Assault Ship and the Marvel Avengers: Age of Ultron Quinjet.

9to5Toys - The sale features a $100 price drop on AirPods Max 2, now available for $100 off.

TechRadar - Best Buy has slashed up to $500 off a variety of Apple tech, including AirPods, MacBooks, iPads, and Apple Watches.

IGN - Best Buy's "Black Friday in July" sale features discounts on video games, LEGO sets, and electronics, with notable deals including Assassin's Creed Shadows for $29.99, Sonic x Shadow Generations for $24.99, MGS Collection: Vol. 1 for $19.99, and Metaphor ReFantazio for $24.99.

9to5Toys - The sale includes a $100 price drop on AirPods Pro 3, now available for $50 off.

9to5Toys - The Pixel 10 Pro is available for $599, with a $300 discount off the list price.

TechRadar - Best Buy has slashed up to $500 off a variety of Apple tech, including AirPods, MacBooks, iPads, and Apple Watches.

9to5Toys - The Best Buy Black Friday in July sale includes a $100 price drop on AirPods Pro 3.

IGN - Other LEGO highlights in the sale include the Star Wars Acclamator-Class Assault Ship and the Marvel Avengers: Age of Ultron Quinjet.

IGN - The LEGO Super Mario World Yoshi 71438 set is rumored to be retiring at the end of the month, with a current sale price of $90.99.

9to5Toys - The Best Buy Black Friday in July sale includes a $100 price drop on AirPods Max 2 and a $250 Best Buy e-Gift Card with select LG major appliances.

9to5Toys - Unlocked iPhone Air units are starting at $839.99, which is $159 off the list price.

9to5Toys - The Pixel 10 Pro is available for $599, with a $300 discount off the list price.

IGN - The LEGO Super Mario World Yoshi 71438 set is rumored to be retiring at the end of the month.

9to5Toys - The sale includes a $100 price drop on AirPods Max 2 and a $250 Best Buy e-Gift Card with select LG major appliances.

9to5Toys - Unlocked iPhone Air units are starting at $839.99, which is $159 off the list price.

9to5Toys - The Pixel 10 Pro is available for $599, with a $300 discount off the list price.

IGN - Best Buy's "Black Friday in July" sale features discounts on video games, LEGO sets, and electronics.

IGN - The LEGO Super Mario World Yoshi 71438 set is priced at $90.99 during the sale.

IGN - Video game deals include Assassin's Creed Shadows for $29.99, Sonic x Shadow Generations for $24.99, MGS Collection: Vol. 1 for $19.99, and Metaphor ReFantazio for $24.99.

9to5Toys - The sale includes a $100 price drop on AirPods Max 2 and a $250 Best Buy e-Gift Card with select LG major appliances.

9to5Toys - Unlocked iPhone Air units are starting at $839.99, which is $159 off the list price.

9to5Toys - The Pixel 10 Pro is available for $599, with a $300 discount off the list price.

WHERE:

IGN - The sale is available at Best Buy locations and online.

WHEN:

IGN - Best Buy's "Black Friday in July" sale runs through the end of the day on Sunday, July 26, 2026.

9to5Toys - The sale is a weeklong event starting today and ending on Sunday.

WHY:

IGN - The sale is positioned as an alternative to Prime Day, which occurred from June 23-26, 2026.

HOW:

9to5Toys - The Black Friday in July sale includes "Doorbuster" deals on various products, including unlocked iPhone Air units starting at $839.99, which is $159 off the list price.

9to5Toys - The Black Friday in July sale is loaded with thousands of deals, including "Doorbuster" offers on various products, such as unlocked iPhone Air units starting at $839.99, which is $159 off the list price.

9to5Toys - The Black Friday in July sale features thousands of deals, including "Doorbuster" offers on various products.

IGN - The sale features thousands of deals, including "Doorbuster" offers on various products, including notable LEGO sets and video games.

IGN - The sale features thousands of deals, including "Doorbuster" offers on various products.

(UPDATED July 22, 2026 02:50 UTC)

Best Buy is kicking off its "Black Friday in July" sale with some exciting deals, including a price drop on the LEGO Super Mario World Yoshi set, now available for $90.99. Shoppers can also snag a $250 Best Buy e-Gift Card with select LG major appliances, along with discounts of up to $500 on a range of Apple products like AirPods, MacBooks, iPads, and Apple Watches. Additionally, the sale features "Doorbuster" deals, such as unlocked iPhone Air units starting at $839.99, which is $159 off the regular price.

(UPDATED July 21, 2026 21:21 UTC)

Best Buy is kicking off its "Black Friday in July" sale, featuring impressive discounts on popular items like the Star Wars Acclamator-Class Assault Ship LEGO set and the Marvel Avengers: Age of Ultron Quinjet. Shoppers can also take advantage of a $100 price drop on AirPods Max 2, along with savings of up to $500 on a range of Apple products, including MacBooks and iPads. Additionally, the sale includes "Doorbuster" deals, with unlocked iPhone Air units starting at $839.99, which is $159 off the regular price.

(UPDATED July 21, 2026 19:25 UTC)

Best Buy is kicking off its "Black Friday in July" sale, featuring impressive discounts on video games, LEGO sets, and electronics, with standout deals like Assassin's Creed Shadows for $29.99 and Metaphor ReFantazio for $24.99. Shoppers can also snag AirPods Pro 3 for $50 off, bringing the price down to $100, and the Pixel 10 Pro is now available for $599 after a $300 discount. The sale is packed with thousands of deals, including "Doorbuster" offers like unlocked iPhone Air units starting at $839.99, which is $159 off the list price.

(UPDATED July 21, 2026 17:22 UTC)

Best Buy is currently running a Black Friday in July sale, offering discounts of up to $500 on a range of Apple products, such as AirPods, MacBooks, iPads, and Apple Watches. Among the highlights is a $100 price drop on AirPods Pro 3, along with other deals including the Star Wars Acclamator-Class Assault Ship and the Marvel Avengers: Age of Ultron Quinjet from LEGO. This sale features thousands of deals, including enticing "Doorbuster" offers across various categories.

(UPDATED July 21, 2026 16:25 UTC)

The LEGO Super Mario World Yoshi 71438 set is rumored to be retiring at the end of the month, currently priced at $90.99. In other shopping news, Best Buy's Black Friday in July sale is offering a significant $100 discount on AirPods Max 2, along with a $250 e-Gift Card with select LG major appliances. Additionally, unlocked iPhone Air units are starting at $839.99, while the Pixel 10 Pro is available for $599, reflecting a $300 discount off its list price.

(UPDATED July 21, 2026 08:48 UTC)

The LEGO Super Mario World Yoshi 71438 set is rumored to be retiring at the end of the month, making it a hot item for collectors. Meanwhile, a major sale is underway, featuring thousands of deals, including a significant $100 price drop on AirPods Max 2 and a $250 Best Buy e-Gift Card with select LG major appliances. Additionally, unlocked iPhone Air units are starting at $839.99, while the Pixel 10 Pro is available for $599, both offering substantial discounts off their list prices.

(UPDATED July 21, 2026 07:49 UTC)

Best Buy is hosting a "Black Friday in July" sale, offering a wide range of discounts on products like Apple and Google devices, video games, and LEGO sets. Shoppers can find deals such as the LEGO Super Mario World Yoshi set for $90.99, video games like Assassin's Creed Shadows for $29.99, and significant price drops on AirPods Max 2 and unlocked iPhones, with the sale running through the end of the day on Sunday, July 26, 2026. This weeklong event is available both in-store and online, providing an alternative to Prime Day for bargain hunters.