Rihanna Challenges A$AP Rocky to Quickly Sell His Skincare Idea

WHO:

Yahoo - A$AP Rocky co-stars with Rihanna in a new ad for Fenty Beauty skin products.

Yahoo - Rihanna is the founder of Fenty Beauty.

WHAT:

Yahoo - A$AP Rocky promotes his skincare line in a minute-long FentySkin advertisement.

Yahoo - The ad is titled "DON'T BE DUMB, USE @fentyskin," referencing A$AP's fourth studio album, "Don't Be Dumb."

Yahoo - A$AP Rocky attempts to sell Rihanna on a daily moisturizer cream and a lip balm with a keychain carrying case he designed.

Yahoo - Rihanna responds positively to the pitch, saying "I'll take all of it."

WHERE:

Yahoo - The advertisement features a beauty salon setting.

WHEN:

Yahoo - A$AP Rocky's "Don't Be Dumb" tour is set to begin on Aug. 25 at ING Arena in Brussels, Belgium.

WHY:

Yahoo - A$AP Rocky's pitch includes the benefits of hyaluronic acid and SPF in skincare products.

HOW:

Yahoo - A$AP Rocky presents his skincare products by opening his overcoat to reveal them, mimicking a subway-style hawker.

(UPDATED July 21, 2026 17:25 UTC)

A$AP Rocky is teaming up with Rihanna in a new ad for Fenty Beauty, where he promotes his skincare line in a playful beauty salon setting. The ad, titled "DON'T BE DUMB, USE @fentyskin," features A$AP pitching a daily moisturizer cream and a lip balm with a custom keychain case, to which Rihanna enthusiastically responds, "I'll take all of it." Fans can catch A$AP Rocky live when his "Don't Be Dumb" tour kicks off on August 25 at ING Arena in Brussels, Belgium.