Apple and Klarna Introduce Lease-to-own Program for Devices

WHO:

TechCrunch - Apple Inc. is collaborating with Klarna.

NY Post - Bloomberg News reported on the leasing program, citing sources with knowledge of the matter.

WHAT:

The Verge - The leasing program will offer 24-month leases for iPhones and Apple Watches, and 36-month leases for iPads and Macs.

The Verge - Budget devices like the base iPad, iPhone 16, Apple Watch SE, and fast-selling MacBook Neo will reportedly not be eligible for the leasing program.

The Verge - Unlike the current iPhone Upgrade Program, Apple Upgrade won’t include an AppleCare subscription, which is also getting more expensive.

The Verge - The Apple Upgrade program will allow users to upgrade to a new device early or keep or return the device at the end of the lease.

The Verge - The iPhone 18 Pro series is expected to launch later this year, potentially raising prices further.

The Verge - The Apple Upgrade program will offer 24-month leases for iPhones and Apple Watches, and 36-month leases for iPads and Macs.

The Verge - Budget devices like the base iPad, iPhone 16, Apple Watch SE, and fast-selling MacBook Neo will reportedly not be eligible for the leasing program.

The Verge - Unlike the current iPhone Upgrade Program, Apple Upgrade won’t include an AppleCare subscription, which is also getting more expensive.

Engadget - Apple may unveil a new device subscription service as soon as next week.

TechCrunch - Apple is launching a lease-to-own program for iPhones, iPads, and Macs.

NY Post - The program is called 'Apple Upgrade' and aims to boost sales.

Techmeme - The leasing program will also include the Apple Watch.

WHERE:

NY Post - The program will be launched in the US.

WHEN:

NY Post - The 'Apple Upgrade' leasing program is set to launch on July 28.

The Verge - The iPhone 18 Pro series is expected to launch later this year.

NY Post - The 'Apple Upgrade' leasing program is set to launch on July 28.

WHY:

NY Post - The program is being introduced to spur sales as Apple has raised prices on many of its products, including iPads and MacBooks.

HOW:

The Verge - The program will require a soft credit check to sign up.

The Verge - The leasing program will work similarly to a car lease, with options to upgrade to a new device early or return the device at the end of the lease.

The Verge - The program will require a soft credit check to sign up.

Techmeme - The leasing program represents one of the biggest changes in how Apple sells its devices.

(UPDATED July 22, 2026 18:19 UTC)

The 'Apple Upgrade' leasing program is set to launch on July 28, allowing customers to lease devices with a soft credit check required for sign-up. This program will function much like a car lease, giving users the option to upgrade to a new device early or return their current device at the end of the lease. Additionally, the highly anticipated iPhone 18 Pro series is expected to make its debut later this year.

(UPDATED July 22, 2026 13:24 UTC)

Apple is set to launch its new leasing program on July 28, which will offer 24-month leases for iPhones and Apple Watches, and 36-month leases for iPads and Macs. However, budget devices such as the base iPad, iPhone 16, Apple Watch SE, and the popular MacBook Neo will reportedly not be eligible for this program. Unlike the existing iPhone Upgrade Program, the Apple Upgrade will not include an AppleCare subscription, which is also seeing a price increase.

(UPDATED July 22, 2026 01:25 UTC)

Apple has announced an upgrade program that will give users the option to upgrade to a new device early or choose to keep or return their device at the end of the lease. Meanwhile, anticipation is building for the upcoming launch of the iPhone 18 Pro series, which is expected later this year and may see prices rise even further. This new program could change how customers approach their device upgrades in the future.

(UPDATED July 21, 2026 22:19 UTC)

Apple has announced a new Upgrade program that will offer 24-month leases for iPhones and Apple Watches, along with 36-month leases for iPads and Macs. However, budget devices like the base iPad, iPhone 16, Apple Watch SE, and the popular MacBook Neo will not be included in this leasing option. Additionally, unlike the current iPhone Upgrade Program, the new Apple Upgrade will not come with an AppleCare subscription, which is also set to increase in price, and signing up will require a soft credit check.

(UPDATED July 21, 2026 20:22 UTC)

Apple is poised to unveil a new device subscription service, with the announcement expected as soon as next week. This development has generated significant interest among tech enthusiasts and consumers alike. Stay tuned for more details as they emerge.

(UPDATED July 21, 2026 19:26 UTC)

Apple is teaming up with Klarna to launch a new lease-to-own program called 'Apple Upgrade' for iPhones, iPads, Macs, and even the Apple Watch, aiming to boost sales in the U.S. This innovative program is set to debut on July 28 and marks a significant shift in how Apple sells its devices, especially following recent price increases on many of its products. According to Bloomberg News, this initiative is designed to encourage more customers to purchase Apple products by making them more accessible.