Samsung Prepares for Galaxy Unpacked Amid Foldable Competition

WHO:

CNET - Samsung is the company expected to unveil new foldable Galaxy phones.

CNET - Spider-Man is involved in the promotion of Samsung's upcoming foldable phones.

CNET - BTS member J-hope showcased the Galaxy Z Fold 8 during a sound check.

WHAT:

CNET - Samsung is expected to unveil a Z Fold 8 Ultra with a similar look to last year’s Z Fold 7.

CNET - Samsung's promotional video features Spider-Man "printing" a Galaxy Z Flip 8 and Z Fold 8.

CNET - Samsung has been releasing several social media teaser videos, including an interactive fan site featuring Spider-Man, leading up to the Galaxy Unpacked event.

CNET - Samsung's promotional video shows Spider-Man's computer "printing" a Galaxy Z Flip 8 and Z Fold 8.

CNET - Samsung is expected to unveil a Z Fold 8 Ultra alongside the Z Fold 8 and Z Flip 8.

CNET - The Galaxy Z Fold 8 Ultra's silicon-carbon battery is a much-requested improvement over the Z Fold 7.

CNET - Samsung's promotional video features Spider-Man "printing" a Galaxy Z Flip 8 and Z Fold 8.

CNET - Samsung has partnered with Columbia Pictures and Marvel Studios for promotional content related to Spider-Man: Brand New Day.

CNET - Samsung is expected to unveil the Galaxy Z Fold 8 series, Galaxy Z Flip 8, new Galaxy Watches, and possibly Galaxy Glasses.

CNET - Samsung's promotional video features Spider-Man "printing" a Galaxy Z Flip 8 and Z Fold 8.

CNET - The Galaxy Z Fold 8 is rumored to have a new, wider design.

CNET - The Galaxy Z Flip 8 is anticipated to be available in Cream, Graphite, and Pink colors.

Mashable - Samsung is set to launch at least two new foldables this summer, including the Galaxy Z Fold 8 Ultra.

Mashable - The Galaxy Z Fold 8 Ultra's silicon-carbon battery is a much-requested improvement over the Z Fold 7.

Mashable - Samsung provided a closer look at its upcoming Galaxy Glasses on the Android XR platform during the Unpacked event.

CNET - Samsung is expected to introduce a silicon-carbon battery in the Galaxy Z Fold 8 Ultra, which is a much-requested improvement over the Z Fold 7.

The Verge - Samsung's Unpacked event is anticipated to be its biggest in years, with the introduction of a new wider Fold form factor and updates to its foldable lineup.

CNET - Samsung is expected to unveil a brand new Fold form factor that is shorter and wider, marking the second major change to its foldable lineup in less than 12 months.

CNET - The Galaxy Z Flip 8 is rumored to be available in Cream, Graphite, and Pink colors.

Mashable - The Galaxy Z Flip 8 could potentially be the last model in the Flip series.

CNET - Samsung is expected to introduce a Z Fold 8 Ultra alongside the Z Fold 8 and Z Flip 8.

CNET - The Galaxy Z Flip 8 is anticipated to continue competing with Motorola’s Razr phone lineup.

CNET - Samsung is expected to introduce updates to the Galaxy Watch line alongside the new foldable phones.

CNET - Samsung has been teasing the development of XR Galaxy Glasses, which may be revealed at the Unpacked event.

The Verge - Samsung is expected to launch a brand new Fold form factor that is shorter and wider, marking the second major change to its foldable lineup in less than 12 months.

The Verge - Analysts predict that Apple will claim an enormous 34 percent of the foldable market by value in its first year after launching its foldable iPhone in September.

CNET - Samsung is expected to introduce a Z Fold 8 Ultra alongside the Z Fold 8 and Z Flip 8.

CNET - The Galaxy Z Flip 8 is anticipated to continue competing with Motorola’s Razr phone lineup.

CNET - Samsung's promotional video features Spider-Man "printing" a Galaxy Z Flip 8 and Z Fold 8.

CNET - Samsung is expected to introduce updates to the Galaxy Watch line alongside the new foldable phones.

CNET - Samsung has been teasing the development of XR Galaxy Glasses, which may be revealed at the Unpacked event.

The Verge - Samsung is expected to launch a brand new Fold form factor that is shorter and wider, marking the second major change to its foldable lineup in less than 12 months.

The Verge - Analysts predict that Apple will claim an enormous 34 percent of the foldable market by value in its first year after launching its foldable iPhone in September.

CNET - Samsung is expected to unveil the Z Fold 8, Z Flip 8, and possibly a Z Fold 8 Ultra at its Unpacked event.

CNET - The Z Fold 8 is rumored to feature a new, wider design.

CNET - The Galaxy Z Fold 7 had a final price tag of $2,000 after a $100 increase.

CNET - The Galaxy S26 Ultra and S26 Plus each received a $100 price increase when released.

CNET - Samsung has partnered with Columbia Pictures and Marvel Studios for promotional content related to Spider-Man.

The Verge - Samsung is expected to launch new versions of its Fold and Flip phones, including a new Fold form factor that is shorter and wider.

WHERE:

CNET - The Galaxy Unpacked event will be streamed live from London.

WHEN:

CNET - The Galaxy Unpacked event is scheduled for July 22, 2026, at 9 a.m. ET (6 a.m. PT, 2 p.m. BST).

CNET - The Galaxy Unpacked event is scheduled for Wednesday at 9 a.m. ET (6 a.m. PT, 2 p.m. BST).

WHY:

The Verge - Samsung is expanding its foldable lineup due to the looming release of Apple's first foldable iPhone, which is expected to significantly impact the foldable market.

HOW:

Engadget - Samsung and Google revealed that the new Galaxy foldables and smartwatches will come with Gemini-powered AI tools pre-installed.

Engadget - Google and Samsung revealed that the new Galaxy foldables and smartwatches will come with Gemini-powered AI tools pre-installed.

CNET - Samsung has been releasing teaser videos on social media, including an interactive fan site featuring Spider-Man, leading up to the Galaxy Unpacked event.

Engadget - Google and Samsung revealed that the new Galaxy foldables and smartwatches will come with Gemini-powered AI tools pre-installed.

CNET - Samsung has been releasing teaser videos on social media, including an interactive fan site featuring Spider-Man, leading up to the Galaxy Unpacked event.

CNET - Samsung has released several teaser videos on social media, including an interactive fan site featuring Spider-Man, leading up to the Galaxy Unpacked event.

CNET - Samsung has been releasing teaser videos on social media to promote the upcoming foldable phones.

CNET - Samsung's promotional video features Spider-Man's computer "printing" a Galaxy Z Flip 8 and Z Fold 8.

(UPDATED July 22, 2026 19:21 UTC)

Samsung is set to unveil the Z Fold 8 Ultra, which will have a design reminiscent of last year's Z Fold 7, during the upcoming Galaxy Unpacked event. To build excitement, the company has released several teaser videos on social media, including an interactive fan site featuring Spider-Man, who is shown "printing" the Galaxy Z Flip 8 and Z Fold 8 in a promotional video. Additionally, Samsung and Google have announced that the new Galaxy foldables and smartwatches will come equipped with Gemini-powered AI tools right out of the box.

(UPDATED July 22, 2026 17:23 UTC)

Samsung is set to unveil the Z Fold 8 Ultra, along with the Z Fold 8 and Z Flip 8, at their Galaxy Unpacked event on July 22, 2026. The new Galaxy Z Fold 8 Ultra will feature a silicon-carbon battery, a highly anticipated upgrade from the previous model, while promotional content will showcase Spider-Man "printing" the new devices, thanks to a partnership with Columbia Pictures and Marvel Studios. Additionally, the new Galaxy foldables and smartwatches will come pre-installed with Gemini-powered AI tools, as revealed by Google and Samsung.

(UPDATED July 22, 2026 16:22 UTC)

Samsung is gearing up to unveil its highly anticipated Galaxy Z Fold 8 series, Galaxy Z Flip 8, new Galaxy Watches, and possibly Galaxy Glasses during the upcoming Galaxy Unpacked event on July 22, 2026. Teaser videos have been circulating on social media, including a fun promotional clip featuring Spider-Man "printing" the Galaxy Z Flip 8 and Z Fold 8, which hints at exciting new designs. The Galaxy Z Fold 8 is rumored to sport a wider design, while the Galaxy Z Flip 8 is expected to come in stylish colors like Cream, Graphite, and Pink.

(UPDATED July 22, 2026 14:39 UTC)

Samsung is gearing up to launch at least two new foldable devices this summer, including the highly anticipated Galaxy Z Fold 8 Ultra, which features a much-requested silicon-carbon battery upgrade from the Z Fold 7. Additionally, during the Unpacked event, Samsung showcased its upcoming Galaxy Glasses on the Android XR platform, highlighting its commitment to innovation. In an exciting collaboration, Google and Samsung announced that the new Galaxy foldables and smartwatches will come equipped with Gemini-powered AI tools right out of the box.

(UPDATED July 22, 2026 13:23 UTC)

Samsung is set to unveil a silicon-carbon battery in the Galaxy Z Fold 8 Ultra, a highly anticipated upgrade from the Z Fold 7. The upcoming Unpacked event is expected to be the company's largest in years, showcasing a new wider Fold form factor along with updates to its foldable lineup. In the lead-up to this event, Samsung has been sharing teaser videos on social media, including an interactive fan site featuring Spider-Man.

(UPDATED July 22, 2026 11:33 UTC)

Samsung is set to unveil a new Fold form factor that is shorter and wider, marking a significant update to its foldable lineup in less than a year. The Galaxy Z Flip 8 is rumored to come in Cream, Graphite, and Pink colors, and it could potentially be the last model in the Flip series. In anticipation of the Galaxy Unpacked event, Samsung has been sharing teaser videos on social media, including an interactive fan site featuring Spider-Man.

(UPDATED July 22, 2026 10:42 UTC)

Samsung is gearing up to unveil a new Z Fold 8 Ultra alongside the Z Fold 8 and Z Flip 8 at the upcoming Galaxy Unpacked event, which will be streamed live from London on Wednesday at 9 a.m. ET. The Galaxy Z Flip 8 is set to continue its competition with Motorola’s Razr lineup, while updates to the Galaxy Watch line and the anticipated XR Galaxy Glasses may also be revealed. Additionally, analysts predict that Apple will capture a significant 34 percent of the foldable market by value in its first year following the launch of its foldable iPhone in September.

(UPDATED July 22, 2026 08:47 UTC)

Samsung is gearing up to unveil the Z Fold 8 Ultra, along with the Z Fold 8 and Z Flip 8, at their upcoming Galaxy Unpacked event. The Galaxy Z Flip 8 is set to compete directly with Motorola’s Razr phone lineup, and Samsung has been generating buzz with teaser videos, including an interactive fan site featuring Spider-Man "printing" the new devices. These promotional efforts highlight the excitement surrounding the launch and showcase the innovative features of the latest Galaxy phones.

(UPDATED July 22, 2026 05:55 UTC)

Samsung is gearing up to unveil updates to its Galaxy Watch line and a new Fold form factor that is shorter and wider at the upcoming Galaxy Unpacked event. In addition, the tech giant has been teasing the development of XR Galaxy Glasses, which may also make an appearance during the event. Meanwhile, analysts are predicting that Apple will capture a significant 34 percent of the foldable market by value in its first year after launching its foldable iPhone in September.

(UPDATED July 21, 2026 22:22 UTC)

Samsung is gearing up to unveil its latest foldable phones, including the Galaxy Z Fold 8 and Z Flip 8, at a live-streamed Unpacked event from London on Wednesday at 9 a.m. ET. The event will feature promotional content involving Spider-Man, with BTS member J-hope showcasing the Galaxy Z Fold 8 during a sound check. Rumors suggest that the Z Fold 8 will sport a new, wider design, as Samsung aims to expand its foldable lineup ahead of the anticipated release of Apple's first foldable iPhone.