Fox One Streaming Service Gains 2.8 Million Users During World Cup

WHO:

TheDesk.net - Fox One, a streaming service offered by Fox.

Deadline - Antenna, a research firm that provided the data.

WHAT:

TheDesk.net - Fox One's previous monthly record of sign-ups was 1.1 million in January.

Deadline - The World Cup provided a significant boost to Fox One, which saw a record number of sign-ups during the event.

TheDesk.net - Tubi simulcast two early games during the World Cup, providing additional promotional opportunities for Fox One.

TheDesk.net - Nearly three million streamers purchased a new subscription to Fox One during the FIFA World Cup tournament in June.

Deadline - 2.8 million subscribers signed up for Fox One during June, including 400,000 on the tournament's opening day on June 11.

TheDesk.net - Fox One carried all 104 tournament matches through feeds from the Fox broadcast network and cable channel FS1.

TheDesk.net - New subscribers accounted for 93 percent of June gross additions, while 7 percent had previously subscribed and canceled within the preceding 12 months.

WHERE:

TheDesk.net - Fox One is a streaming service available in the United States.

WHEN:

TheDesk.net - The FIFA World Cup tournament took place in June.

TheDesk.net - The opening day of the World Cup was June 11.

WHY:

TheDesk.net - The tournament primarily attracted first-time customers rather than former subscribers returning for the event.

TheDesk.net - Antenna stated, “The 2026 World Cup functioned as a first-time acquisition event, not a reactivation event for Fox One.”

HOW:

TheDesk.net - Antenna's methodology indicates that the actual number of sign-ups for Fox One is likely higher than reported due to unmeasured subscriptions through free trials or promotional experiences.

TheDesk.net - Antenna's methodology relies on opt-in data like credit card transactions, phone charges, and other financial statements.

TheDesk.net - Direct subscriptions through Fox One represented 40 percent of June sign-ups, while Amazon Channels accounted for 19 percent, and YouTube Primetime Channels generated 15 percent of June sign-ups.

Fox One has shattered its previous monthly record of 1.1 million sign-ups, thanks in part to the significant boost provided by the World Cup. During the event, Tubi simulcast two early games, creating additional promotional opportunities that likely contributed to this surge. Antenna's methodology suggests that the actual number of sign-ups for Fox One could be even higher than reported, as it does not account for unmeasured subscriptions from free trials or promotional experiences.