Youtube's Q2 Ad Revenue Jumps 13% to Over $11 Billion

WHO:

Deadline - YouTube is a video platform owned by parent company Alphabet.

Techmeme - Alphabet is the parent company of YouTube and Google.

WHAT:

Deadline - YouTube ad revenue increased 13% in the second quarter compared to the same period a year ago.

Deadline - YouTube's ad revenue for the second quarter reached $11.055 billion.

Techmeme - Google's total ad revenue reached $81.63 billion, up from $71.34 billion in the second quarter of 2025.

Variety - YouTube's ad sales rose 12.6% year over year, totaling $11.06 billion for the second quarter of 2026.

Variety - The results exceeded Wall Street analysts' expectations for ad revenue of $10.8 billion.

WHERE:

Variety - YouTube operates globally as one of the world's biggest entertainment businesses.

WHEN:

Techmeme - The reported figures are for the second quarter of 2026.

Techmeme - The previous year's second quarter was referenced for comparison.

WHY:

Deadline - The increase in YouTube ad revenue contributed to Alphabet's overall financial performance.

HOW:

Deadline - The financial metrics reported were ahead of Wall Street expectations, indicating strong performance.

(UPDATED July 22, 2026 21:20 UTC)

YouTube's ad revenue for the second quarter of 2026 reached an impressive $11.06 billion, marking a 12.6% increase from the same period last year and surpassing Wall Street's expectations of $10.8 billion. This growth in ad sales contributed significantly to Alphabet's overall financial performance, as Google's total ad revenue climbed to $81.63 billion, up from $71.34 billion in the second quarter of 2025. YouTube continues to operate globally as one of the largest entertainment platforms in the world, solidifying its position in the digital advertising landscape.