Meta's Uplifting AI Ad Features Dark Song on Human Fate

WHO:

Wired - Meta is the organization behind the advertisement.

TechCrunch - The advertisement features the song by David Bowie.

WHAT:

Wired - Meta launched a new advertisement that is described as "feel-good."

TechCrunch - The advertisement is set to David Bowie's song "Five Years," which is about humans learning they have five years left to live before an apocalypse.

WHERE:

Wired - The advertisement is associated with Meta, which is a technology company.

WHEN:

TechCrunch - The advertisement was launched recently, but no specific date is provided.

WHY:

Wired - The advertisement is intended to convey a message of optimism despite the dark themes of the song.

HOW:

Wired - The advertisement uses the song "Five Years," which includes lyrics about the Earth dying.

(UPDATED July 23, 2026 19:30 UTC)

Meta has just launched a new advertisement that aims to deliver a feel-good message, despite being set to the somber tones of David Bowie's song "Five Years." This song, which reflects on humanity facing an impending apocalypse, underscores the ad's theme of optimism in the face of darkness. The advertisement is part of Meta's ongoing efforts to connect with audiences through powerful storytelling and evocative music.