LG to Cease Mcafee Ads on Windows After Microsoft Intervention
WHO:
Ars Technica - LG defended its behavior in a long, uncredited statement sent to Windows Latest.
Engadget - LG is the company involved in the decision to stop showing ads.
Ars Technica - Microsoft is the company that applied pressure on LG regarding the ads.
WHAT:
The Register - LG has agreed to disable the McAfee pop-up from its Monitor App Installer following intervention from Microsoft’s Windows chief, Pavan Davuluri.
The Register - References to McAfee have been removed from the LG Monitor App Installer listing in the Microsoft Store.
Ars Technica - LG stated that McAfee is not installed automatically and is never installed without the user’s explicit consent.
Ars Technica - LG claimed that the LG Monitor App Installer is distributed through Microsoft’s official Windows distribution process, which included McAfee as an option.
The Verge - Microsoft’s Windows chief, Pavan Davuluri, stated that LG has agreed to immediately disable the McAfee pop-up from its LG Monitor App Installer.
The Verge - Reports about the auto-installing issue related to LG monitors date back to 2024.
Engadget - LG has agreed to stop showing McAfee pop-up spam ads.
Ars Technica - The McAfee app is installed through Windows Update when certain LG monitors connect to a PC.
WHERE:
Ars Technica - The issue pertains to LG monitors that connect to PCs.
WHY:
The Register - The issue was highlighted by Epic Games boss Tim Sweeney, prompting Microsoft's intervention.
Ars Technica - LG emphasized that McAfee will be installed only if a user actively chooses to proceed with the installation and provides consent.
The Verge - The backlash was specifically about large pop-up ads for McAfee antivirus and LG’s own apps appearing on Windows 11 PCs after being connected to LG monitors.
Engadget - The decision to stop the ads follows user outcry and pressure from Microsoft.
HOW:
The Register - The LG Monitor App Installer can be installed automatically when certain LG devices, such as an LG UltraGear monitor, are connected to a Windows device for the first time.
Ars Technica - LG asserted that under no circumstances is McAfee installed automatically or without user authorization.
The Verge - A Windows driver update was silently installing LG driver updates and the LG Monitor App Installer without explicit permission from the user.
(UPDATED July 24, 2026 22:19 UTC)
LG has agreed to disable the McAfee pop-up from its Monitor App Installer after intervention from Microsoft’s Windows chief, Pavan Davuluri. This decision comes following concerns raised by Epic Games boss Tim Sweeney, leading to the removal of all references to McAfee in the LG Monitor App Installer listing on the Microsoft Store. The Monitor App Installer is automatically installed when certain LG devices, like the LG UltraGear monitor, are connected to a Windows device for the first time.
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(UPDATED July 24, 2026 14:37 UTC)
LG has defended its practices regarding the installation of McAfee software, stating that it is never automatically installed without the user's explicit consent. The company clarified that the LG Monitor App Installer is distributed through Microsoft's official Windows distribution process, where McAfee is presented as an optional choice. LG emphasized that McAfee will only be installed if a user actively decides to proceed and provides their authorization.
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(UPDATED July 24, 2026 13:27 UTC)
Microsoft's Windows chief, Pavan Davuluri, announced that LG has agreed to disable the McAfee pop-up from its LG Monitor App Installer following backlash over intrusive ads for McAfee antivirus and LG's own applications on Windows 11 PCs. This issue, which dates back to 2024, stemmed from a Windows driver update that was automatically installing LG driver updates and the app installer without user consent. The decision comes as a relief to many users who were frustrated by these unexpected pop-ups after connecting their LG monitors.
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(UPDATED July 24, 2026 12:24 UTC)
LG has agreed to stop showing McAfee pop-up spam ads on its monitors that connect to PCs, following user outcry and pressure from Microsoft. The McAfee app is typically installed through Windows Update when these LG monitors are connected. This decision marks a significant shift in how LG handles advertising on its products.