Pia Barlow Joins Amazon MGM Studios as Marketing Chief

WHO:

Deadline - Pia Barlow, EVP Originals Marketing for HBO Max, is joining Amazon MGM Studios as VP of Series Marketing.

Variety - Pia Barlow will report directly to Sue Kroll, Amazon MGM Studios' global head of marketing.

WHAT:

Deadline - Amazon MGM Studios is hiring Pia Barlow to oversee its slate of original series marketing for the first time.

Variety - Barlow will oversee all marketing efforts for Prime Video’s U.S. and Global Original Series.

WHEN:

Variety - Pia Barlow will begin her new role on Aug. 3.

HOW:

Deadline - The announcement of Barlow's hiring was made internally by Sue Kroll.

(UPDATED July 24, 2026 18:26 UTC)

Pia Barlow is set to join Amazon MGM Studios as the new Vice President of Series Marketing, marking the first time the studio will have someone overseeing original series marketing. She will report directly to Sue Kroll, the global head of marketing, and will be responsible for all marketing efforts for Prime Video’s U.S. and Global Original Series. Barlow will officially start her new role on August 3, with the announcement of her hiring made internally by Kroll.