Roku Increases Streaming Device Prices by as Much as 60%

WHO:

CNET - Roku, a streaming device manufacturer.

Ars Technica - Roku's CEO.

WHAT:

Engadget - Roku is increasing prices across its hardware range, with the price hike affecting all streaming devices.

CNET - Roku has increased the prices of its streaming devices by as much as 60%.

Ars Technica - The price hike affects various streaming sticks offered by Roku.

WHY:

Ars Technica - Roku blames a RAM shortage for the price increase, which the CEO previously described as "great" for business in May.

(UPDATED July 25, 2026 09:27 UTC)

Roku is raising prices across its entire range of hardware, impacting all of its streaming devices. The price increase will take effect soon, although specific details on the new prices have not been disclosed yet. This move comes as Roku continues to adapt to the evolving market for streaming technology.

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(UPDATED July 24, 2026 22:21 UTC)

Roku, the streaming device manufacturer, has announced a significant price increase for its streaming devices, with some models seeing hikes of up to 60%. This change affects a range of streaming sticks offered by the company. Roku's CEO attributed the price rise to a RAM shortage, which he had previously referred to as "great" for business just a couple of months ago.