Asu's New Major for Influencers Sparks Mixed Reactions Online

WHO:

Sportskeeda - Arizona State University (ASU) has launched a new undergraduate major in Content Creation.

WHAT:

Sportskeeda - The new major is designed to prepare students for careers as professional content creators and influencers.

NY Post - The degree focuses on teaching students how to build an online audience, grow their personal brand, and monetize their content.

WHERE:

Sportskeeda - The program is offered at Arizona State University (ASU), known for its reputation as one of America’s biggest party schools.

WHY:

NY Post - The launch of the degree has sparked mixed reactions online, with some questioning the value of such a program and whether it promotes the pursuit of social media fame over traditional education.

HOW:

NY Post - The curriculum will include strategies for audience engagement and brand development, although specific details about the courses were not provided.

(UPDATED July 25, 2026 08:36 UTC)

Arizona State University has introduced a new undergraduate major in Content Creation, aimed at preparing students for careers as professional content creators and influencers. The program will focus on teaching students how to build an online audience, grow their personal brand, and monetize their content, although specific course details have not been disclosed. This launch has generated mixed reactions online, with some questioning the program's value and its emphasis on social media fame over traditional education.