Google Announces Price Increase for Pixel 11, Future Models at Risk
WHO:
Android Authority - Shakil Barkat is Google’s Vice President of Devices and Services.
9to5Google - Shakil Barkat is mentioned as the spokesperson for Google regarding Pixel hardware.
WHAT:
Android Authority - The Pixel 11 is expected to come with 256 GB of storage instead of 128 GB.
9to5Google - The Pixel 10a's base price of $499 may not last much longer, indicating potential price adjustments for existing models.
Android Authority - Shakil Barkat confirmed that "adjustments" to Pixel pricing will be rolled out dynamically to match supply realities.
9to5Google - Barkat stated that "there's never been an increase in memory prices like the world’s going through right now."
9to5Google - The Pixel 11 Pro is expected to have its RAM reduced from 16 GB to 12 GB.
9to5Google - The Pixel 11 Pro XL and Pixel 11 Pro Fold might see a straightforward $100 price increase.
Android Authority - The starting price for the Pixel 11 is expected to be $899.
9to5Google - Google is experiencing a sixfold increase in RAM prices, with 1 GB of RAM rising from $2.80 in 2025 to $12.
9to5Google - The Pixel 11 Pro is rumored to have its RAM reduced from 16 GB to 12 GB.
9to5Google - The Pixel 11 and Pixel 11 Pro are expected to see a $100 price increase, while the Pixel 11 Pro XL and Pixel 11 Pro Fold might also see a $100 increase.
9to5Google - The Pixel 10a's base price of $499 may not last much longer.
WHERE:
9to5Google - The information pertains to Google's hardware division, which is involved in the production of Pixel devices.
WHEN:
Android Police - Google is set to announce the next generation of Pixel devices on August 12.
9to5Google - Google plans to announce specific pricing details on August 12.
WHY:
Android Authority - Barkat indicated that the economics have fundamentally shifted, and Google is not immune to the rising costs of components.
Android Authority - Google is struggling to absorb recent spikes in memory prices, leading to necessary price adjustments.
9to5Google - The price increases are due to an unprecedented surge in costs affecting all consumer technology companies.
HOW:
9to5Google - Google is making a "dedicated effort" to drive down memory requirements across Android to enable devices to have less RAM while maintaining a great user experience.
Android Authority - Google is working to incentivize device purchases through trade-ins, promotions, and bundle deals.
9to5Google - Google is making a "dedicated effort" to drive down memory requirements across Android to maintain user experience with less RAM.
(UPDATED July 25, 2026 22:13 UTC)
Google is gearing up to announce the next generation of Pixel devices on August 12, which has many tech enthusiasts excited. The upcoming Pixel 11 is expected to feature a significant upgrade with 256 GB of storage, doubling the previous model's capacity. Meanwhile, the Pixel 10a's base price of $499 may soon see adjustments, hinting at changes for existing models.
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(UPDATED July 25, 2026 16:19 UTC)
In a recent announcement, Shakil Barkat confirmed that Google will be adjusting Pixel pricing dynamically to align with current supply realities, highlighting that the industry is facing unprecedented increases in memory prices. As part of these changes, the Pixel 11 Pro is expected to see its RAM reduced from 16 GB to 12 GB, while the Pixel 11 Pro XL and Pixel 11 Pro Fold may experience a straightforward price increase of $100. To address these challenges, Google is making a dedicated effort to lower memory requirements across Android, ensuring devices can operate effectively with less RAM while still providing a great user experience.
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(UPDATED July 25, 2026 13:23 UTC)
Google's Vice President of Devices and Services, Shakil Barkat, has been named the spokesperson for the company regarding its Pixel hardware. The starting price for the upcoming Pixel 11 is expected to be $899, with both the Pixel 11 and Pixel 11 Pro likely seeing a $100 price increase due to a significant rise in RAM costs, which has surged sixfold recently. Google plans to announce specific pricing details on August 12, as they work to incentivize device purchases through trade-ins and promotions while also striving to reduce memory requirements across Android devices.