Norway's Viking Row: the Viral Tradition Captivating Fans and Players

WHO:

Yahoo Creators - Norway's national football team, fans, Ole Frøystad (Norwegian primary school teacher), Martin Ødegaard (Norway's captain), Erling Haaland (Norway's star player), Prince Sverre Magnus (third in line to the Norwegian throne), Gianluigi Donnarumma (Manchester City goalkeeper).

WHAT:

Yahoo Creators - Norway's fans performed the Viking Row at various locations, including Times Square, subway cars, beaches, airports, and golf tournaments, after the World Cup.

Yahoo Creators - The Viking Row was performed by more than 500 Norwegian supporters in Times Square early in the tournament.

Yahoo Creators - After Norway's elimination, fans in Madrid celebrated by performing the Viking Row when Spain won the World Cup final against Argentina.

Yahoo Creators - Norway's fans performed the "Viking Row" during the World Cup, which became a viral tradition.

Yahoo Creators - Norway reached the quarterfinals of the World Cup for the first time, defeating Côte d'Ivoire and Brazil before losing to England.

Yahoo Sports - Erling Haaland performed the Viking Row at Gianluigi Donnarumma's wedding.

WHERE:

Yahoo Creators - The Viking Row was performed in various locations including Oslo, Times Square, Miami, and the Norwegian parliament.

Yahoo Sports - The Viking Row was also performed at a New York Mets game.

WHEN:

Yahoo Creators - Norway's final match in the World Cup occurred after they advanced from the group stage and reached the quarterfinals.

Yahoo Sports - The wedding of Gianluigi Donnarumma took place recently, after the World Cup.

WHY:

Yahoo Creators - The Viking Row was created to celebrate Norway's football culture and engage fans in a participatory manner.

HOW:

Yahoo Creators - Ole Frøystad developed the Viking Row concept in collaboration with members of the Norwegian supporters' group Oljeberget, testing it in March before the World Cup.

Yahoo Creators - Ole Frøystad developed the Viking Row concept based on a rhythmic chant used by supporters of Rosenborg BK, incorporating the Norwegian word "ro," meaning "row."

Norwegian fans have taken the Viking Row to various locations, including Times Square, subway cars, beaches, airports, and golf tournaments, following their team's World Cup journey. This energetic display was first showcased by over 500 supporters in Times Square early in the tournament, and after Norway's elimination, fans in Madrid celebrated Spain's victory over Argentina in the final by performing the Viking Row. The concept was developed by Ole Frøystad in collaboration with the Norwegian supporters' group Oljeberget, having been tested back in March before the World Cup.