FIFA World Cup Halftime Show Boosts Streams for Major Stars

WHO:

AOL.com - Shakira performed in a custom Roberto Cavalli outfit adorned with 200,000 Swarovski crystals during the halftime show.

AOL.com - Beyoncé and Shakira were photographed together at the World Cup Final, which has since gone viral.

AOL.com - An insider reported that Madonna and Justin Bieber clashed over the creative direction of the halftime show, stating, “Neither wants to walk away feeling like they played second fiddle.”

IOL - Performers at the FIFA World Cup halftime show included Madonna, Justin Bieber, BTS, and Shakira.

AOL.com - Madonna is referred to as the "Queen of Pop."

WHAT:

AOL.com - Shakira's outfit for the halftime show included a crystal-covered bodysuit and a fringed skirt in "golden hour" hues of orange and yellow, with pink accents.

AOL.com - The viral photo of Beyoncé and Shakira received 3.7 million likes in under 24 hours.

AOL.com - Luminate found that the artists only saw considerable jumps in the songs they performed at the halftime show, as opposed to their full catalogs.

AOL.com - The halftime show featured an 11-minute performance by the artists.

AOL.com - Justin Bieber's song “Everything Hallelujah” saw a 110% increase in global streams, rising from 592,000 to 1.25 million.

AOL.com - Madonna's song “Music” experienced a 66% increase in global streams, from 193,000 to 321,000.

AOL.com - BTS' “Dynamite” increased from 2.14 million to 3.05 million streams, a 43% rise.

AOL.com - Shakira and Burna Boy's anthem “Dai Dai” saw a 24% increase in global streams, from 14.78 million to 18.27 million.

AOL.com - In the U.S., streams of “Dai Dai” rose 52%, from 1.68 million to 2.55 million.

WHERE:

AOL.com - The halftime show took place just outside New York.

WHEN:

AOL.com - The halftime show occurred during the final match of the 2026 FIFA World Cup between Argentina and Spain.

WHY:

AOL.com - The insider explained that finding the balance between Madonna’s instinct for spectacle and Justin’s desire to play it straight has been the biggest challenge of the entire production.

AOL.com - An insider reported that Madonna and Justin Bieber clashed over the creative direction of the halftime show, with Madonna wanting a spectacle and Bieber preferring a straightforward performance.

HOW:

AOL.com - Shakira's outfit was designed to shimmer under stadium lights and was created over a period of more than two weeks.

AOL.com - The streaming data was analyzed by Luminate, comparing figures from two days before the final to the final and the day afterward.

Shakira wowed the crowd at the halftime show in a stunning custom Roberto Cavalli outfit, featuring a crystal-covered bodysuit and a fringed skirt that shimmered in hues of orange and yellow with pink accents, all adorned with 200,000 Swarovski crystals. The moment became even more memorable when she was photographed with Beyoncé at the World Cup Final, a viral image that garnered an impressive 3.7 million likes within just 24 hours. This dazzling outfit, designed to shine under stadium lights, took over two weeks to create, showcasing the artistry behind Shakira's performance.