BTS Jimin's Halftime Show Outfit Outshines Messi's Jersey at Auction

WHO:

헤럴드경제 - BTS, an internationally renowned South Korean boy band, performed during the halftime show of the 2026 FIFA World Cup final.

헤럴드경제 - The auction is in partnership with Global Citizen, an international anti-poverty organization.

starnewskorea.com - Jimin, a member of BTS, wore a specially made custom shirt during the halftime show.

WHAT:

헤럴드경제 - Jimin's shirt has attracted 50 bids and stands at $17,000, about three times its pre-sale estimate of $3,000 to $5,000.

Yahoo Sports - The auction features a signed Lionel Messi jersey from his 2022 Argentina championship victory in Qatar.

Yahoo Sports - The auction includes Shakira's halftime show outfit and her distinct yellow costume from the official music video.

Yahoo Sports - The auction runs online from July 22 to July 29, 2026, with starting bids of $100 across all lots and a 100% no-reserve structure.

헤럴드경제 - Jimin's shirt was specially designed by UK-based fashion brand AGRO Studio and features the number 7 and the BTS logo.

헤럴드경제 - J-Hope's gloves are currently at $14,000, while Jungkook's biker jacket stands at $10,000.

헤럴드경제 - The highest bid across all auction lots belongs to the official match ball from the final, which has reached $42,000, surpassing its pre-sale estimate of $30,000 to $40,000.

starnewskorea.com - Jimin's shirt received a bid of $15,000 less than 24 hours after the auction began, exceeding the highest estimated value of $5,000.

헤럴드경제 - The charity auction called "ONE GOAL" features seven outfits worn by BTS during the halftime show.

헤럴드경제 - V's scarf has received 50 bids and is currently at $17,000, surpassing its pre-sale estimate of $2,000 to $4,000.

헤럴드경제 - Jimin's shirt has also received 50 bids and stands at $17,000, exceeding its pre-sale estimate of $3,000 to $5,000.

starnewskorea.com - Jimin's shirt received a bid of $15,000 less than 24 hours after the auction began.

starnewskorea.com - The highest bid across all auction lots is for the official match ball, which has reached $42,000, surpassing its pre-sale estimate of $30,000 to $40,000.

WHERE:

헤럴드경제 - The auction is being held at Christie's, a British auction house.

헤럴드경제 - The final match of the FIFA World Cup took place at MetLife Stadium in New York/New Jersey.

WHEN:

헤럴드경제 - The ONE GOAL auction runs from July 22 through July 29.

WHY:

Yahoo Sports - Proceeds from the auction support the FIFA Global Citizen Education Fund, which aims to deliver educational access and sports programs to children in underserved communities, targeting a $100 million goal.

헤럴드경제 - The auction is being held to mark the 2026 FIFA World Cup in North and Central America.

HOW:

starnewskorea.com - George Oxby, co-director of AGRO Studio, warned about counterfeit sales of Jimin's shirt on social media, stating they were "Counterfeit."

starnewskorea.com - The auction features items including the actual match-used official ball, signed uniforms from national teams, and outfits worn by performers at the halftime show.

An exciting online auction is currently underway, featuring a signed Lionel Messi jersey from his 2022 championship victory, along with Shakira's iconic halftime show outfit and her vibrant yellow costume from a music video. Among the standout items, Jimin's shirt has already attracted 50 bids, reaching an impressive $17,000, which is about three times its pre-sale estimate. This auction, running from July 22 to July 29, 2026, has starting bids of $100 and aims to raise funds for the FIFA Global Citizen Education Fund, which is working towards a $100 million goal to support educational access and sports programs for children in underserved communities.