Toffee Sees 2 Billion Minutes Watched During FIFA World Cup
WHO:
Quiver Quantitative - VEON Ltd. is a global digital operator.
Quiver Quantitative - Kaan Terzioğlu is the CEO of VEON Group.
Quiver Quantitative - Johan Buse is the CEO of Banglalink.
Stock Titan - Banglalink is a subsidiary of VEON Ltd.
WHAT:
Quiver Quantitative - FIFA live channels drew 6.6 million unique viewers, each watching an average of 300 minutes (5 hours).
Quiver Quantitative - The tournament was the largest paid digital streaming experience for football fans in Bangladesh.
Quiver Quantitative - More than 25 brands partnered with Toffee for advertising during the tournament, with roughly 80% of inventory sold before kick-off.
Quiver Quantitative - Toffee recorded 2 billion live watch minutes during the FIFA World Cup 2026.
Quiver Quantitative - Toffee had 20 million monthly active users during the tournament.
Quiver Quantitative - The platform generated 200 million views during the FIFA World Cup 2026.
Stock Titan - The FIFA World Cup final logged 180 million watch minutes on Toffee.
Stock Titan - The final match had 1.5 million unique viewers and more than 8 million views on Toffee.
Quiver Quantitative - 23% of viewers watched the final on connected TVs.
Quiver Quantitative - More than 25 brands partnered with Toffee for advertising during the tournament.
WHERE:
Quiver Quantitative - The FIFA World Cup 2026 was streamed in Bangladesh.
Quiver Quantitative - Toffee is the digital entertainment platform of Banglalink, based in Bangladesh.
WHEN:
Quiver Quantitative - The FIFA World Cup 2026 was a 39-day tournament.
Quiver Quantitative - The tournament concluded on July 27, 2026.
WHY:
Quiver Quantitative - The strong adoption of premium sports streaming reflects the rapid evolution of Bangladesh's digital ecosystem.
Quiver Quantitative - The tournament provided one of Bangladesh's largest digital advertising opportunities, with strong advertiser demand.
HOW:
Quiver Quantitative - Premium ad placements delivered billions of impressions, reinforcing Toffee's position as a leading digital advertising platform in Bangladesh.
Quiver Quantitative - Toffee's infrastructure handled a peak concurrency of 1.5 million viewers during the tournament.
Quiver Quantitative - Premium ad placements delivered billions of impressions on Toffee.
(UPDATED July 28, 2026 01:29 UTC)
The FIFA live channels attracted an impressive 6.6 million unique viewers, each tuning in for an average of five hours during the tournament, which has now become the largest paid digital streaming experience for football fans in Bangladesh. Over 25 brands partnered with Toffee for advertising during this event, with around 80 percent of the ad inventory sold before the first kick-off. Premium ad placements generated billions of impressions, further solidifying Toffee's status as a top digital advertising platform in the region.
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(UPDATED July 27, 2026 13:57 UTC)
VEON Ltd., a global digital operator led by CEO Kaan Terzioğlu, saw significant engagement through its subsidiary Banglalink, which operates the streaming platform Toffee. During the FIFA World Cup 2026, Toffee recorded an impressive 2 billion live watch minutes, with the final match alone logging 180 million watch minutes and attracting 1.5 million unique viewers. The tournament showcased the rapid evolution of Bangladesh's digital ecosystem, as more than 25 brands partnered with Toffee for advertising, and the platform's infrastructure successfully managed peak concurrency of 1.5 million viewers.