Laufey Joins UTA for Comprehensive Representation

WHO:

Billboard - Laufey, a Grammy-winning singer-songwriter, has signed with United Talent Agency (UTA).

Variety - Laufey was previously represented by Wasserman (now THE·TEAM).

WHAT:

Variety - Laufey has signed with UTA for global representation in all areas, including live touring, media, filmed entertainment, and brand partnerships.

Variety - The signing is part of UTA's efforts to secure opportunities for Laufey across various sectors.

WHERE:

Variety - The representation is global, indicating UTA's reach in multiple markets.

WHEN:

Variety - The announcement of Laufey's signing with UTA was made early Monday.

WHY:

Variety - The signing comes as Laufey's music, which fuses pop and traditional jazz, has gained popularity.

HOW:

Variety - UTA will work to secure opportunities for Laufey through various channels, including live touring and brand partnerships.

(UPDATED July 27, 2026 16:01 UTC)

Laufey, the Grammy-winning singer-songwriter known for her unique blend of pop and traditional jazz, has signed with United Talent Agency for global representation across all areas, including live touring and media. This move comes as UTA aims to expand opportunities for Laufey in various sectors, following her rising popularity in the music scene. Previously represented by Wasserman, Laufey's new partnership with UTA was announced early Monday, marking a significant step in her career.