Youtube Premium to Add Peacock Content in 2027 Deal
WHO:
Engadget - YouTube Premium subscribers will benefit from the new deal.
CNET - NBCUniversal and YouTube are the companies involved in the agreement.
Techmeme - NBCU (NBCUniversal) and YouTube are the parties in the multiyear deal.
WHAT:
Engadget - Ad-supported Peacock will be available for free to YouTube Premium subscribers early next year.
CNET - NBCUniversal and YouTube are broadening their collaboration in the US and beyond.
Techmeme - NBCU and YouTube reached a multiyear deal to include all Peacock content in YouTube Premium subscriptions in the US starting in early 2027.
Variety - Peacock Premium (which includes ads) will be available in a new YouTube Premium bundle in the U.S. beginning in early 2027.
Engadget - Ad-supported Peacock will be available for free to YouTube Premium subscribers.
CNET - The deal will bundle Peacock content with YouTube Premium subscriptions.
Techmeme - All Peacock content, including NBC Sports' portfolio of the NFL and NBA, will be included in YouTube Premium subscriptions.
Deadline - The agreement includes a renewal of NBCU's distribution deal with YouTube TV, which was renewed in 2025.
Variety - Peacock Premium, which includes ads, will be part of the YouTube Premium bundle.
WHERE:
Techmeme - The deal is applicable in the U.S.
WHEN:
Techmeme - The inclusion of Peacock content in YouTube Premium subscriptions will start in early 2027.
Deadline - The distribution deal with YouTube TV was renewed in 2025.
WHY:
Deadline - The agreement is seen as a significant boost to NBCUniversal's streaming fortunes.
HOW:
Variety - The bundling pact is part of a multiyear agreement between NBCUniversal and YouTube.
(UPDATED July 27, 2026 21:21 UTC)
NBCUniversal and YouTube have announced a multiyear deal that will expand their collaboration, allowing all Peacock content to be included in YouTube Premium subscriptions in the U.S. Starting in early 2027, ad-supported Peacock will be available for free to YouTube Premium subscribers as part of a new bundle. This partnership marks a significant step in enhancing streaming options for viewers across the country.
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(UPDATED July 27, 2026 17:31 UTC)
In a significant development for streaming services, NBCUniversal and YouTube have entered into a multiyear agreement that will benefit YouTube Premium subscribers. Starting in early 2027, these subscribers will gain access to ad-supported Peacock content, which includes NBC Sports' extensive portfolio featuring the NFL and NBA. This deal also renews NBCUniversal's distribution agreement with YouTube TV, further enhancing their streaming offerings in the U.S.