Threads Introduces Direct Messaging With Meta AI for Users

WHO:

TechCrunch - Meta is the organization rolling out the new feature.

Engadget - Meta AI is the chatbot being introduced.

WHAT:

TechCrunch - Meta is introducing its Meta AI chatbot within Threads' direct messages (DMs).

Engadget - All Threads users can now send direct messages to Meta AI.

WHERE:

Engadget - The feature is available within the Threads application, which is part of Meta's suite of social media platforms.

WHEN:

TechCrunch - The rollout of the Meta AI chatbot in Threads' DMs began on a Monday.

WHY:

TechCrunch - The introduction of Meta AI in Threads' DMs provides users with a way to chat with the AI assistant.

HOW:

Engadget - Meta AI was previously available inside Facebook, Instagram, and WhatsApp DMs before being introduced to Threads.

(UPDATED July 27, 2026 17:33 UTC)

Meta is rolling out its new Meta AI chatbot within the direct messages of the Threads application, allowing all Threads users to engage with the AI assistant. This feature, which enhances the user experience by providing a way to chat with the AI, was previously available in Facebook, Instagram, and WhatsApp DMs. The rollout began on a Monday, marking an expansion of Meta's AI capabilities across its suite of social media platforms.