Coca-cola Raises Annual Projections Following World Cup Sales Surge
WHO:
Reuters - Coca-Cola, FIFA, PepsiCo
WHAT:
Reuters - Coca-Cola's second-quarter comparable revenue rose about 6% to $13.37 billion (€11.8 billion), beating estimates of $13.16 billion (€11.6 billion), according to data compiled by LSEG.
ESM Magazine - Coca-Cola's shares have outperformed rival PepsiCo, which has suffered from weak snacking demand in the United States in recent quarters.
The Globe and Mail - Coca-Cola's shares have risen about 20% so far this year.
Reuters - Coca-Cola's shares rose 1.8% in premarket trading.
ESM Magazine - Coca-Cola raised its annual forecasts after beating second-quarter estimates.
The Globe and Mail - Coca-Cola's second-quarter comparable revenue rose about 6% to $13.37 billion, exceeding estimates of $13.16 billion.
ESM Magazine - Coca-Cola expects 2026 organic revenue growth of about 5%, up from a prior target of 4% to 5%.
ESM Magazine - The company anticipates comparable earnings per share growth of 9% to 10%, compared to an earlier target of 8% to 9%.
WHERE:
ESM Magazine - The sales surge is attributed to robust demand in the United States.
WHEN:
ESM Magazine - The quarter ended on July 3.
WHY:
ESM Magazine - Increased consumption during the World Cup contributed to the momentum for Coca-Cola's trademark beverages and zero-sugar sodas.
The Globe and Mail - Coca-Cola is a long-standing official beverage sponsor of FIFA.
HOW:
ESM Magazine - The company has invested in other beverages in its portfolio, including ready-to-drink teas as well as milk products from its Fairlife brand, which helped revenues.
Reuters - Coca-Cola's campaign for the World Cup 2026 contributed to volume growth in its trademark Coca-Cola and energy drink Powerade.
ESM Magazine - Coca-Cola raised prices on some products and offered smaller pack sizes for cost-conscious consumers, boosting sales.
ESM Magazine - The company has invested in other beverages, including ready-to-drink teas and Fairlife milk products, which helped revenues.
(UPDATED July 29, 2026 01:24 UTC)
Coca-Cola has reported a strong second-quarter performance, with comparable revenue rising about 6% to $13.37 billion, surpassing estimates of $13.16 billion. The company's shares have outperformed those of rival PepsiCo, which has faced challenges due to weak snacking demand in the U.S. Recent investments in a diverse range of beverages, including ready-to-drink teas and milk products from its Fairlife brand, have contributed to this revenue growth.
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(UPDATED July 28, 2026 19:25 UTC)
Coca-Cola's shares have seen a significant rise of about 20% this year, with a notable increase of 1.8% in premarket trading. This growth is largely attributed to the company's successful campaign for the World Cup 2026, which has boosted sales for its flagship Coca-Cola and energy drink Powerade. As a result, the brand is experiencing strong volume growth across its product lines.
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(UPDATED July 28, 2026 13:30 UTC)
Coca-Cola has raised its annual forecasts after surpassing second-quarter estimates, with comparable revenue climbing about six percent to $13.37 billion, beating expectations of $13.16 billion. The company attributes this sales surge to strong demand in the United States, fueled by increased consumption during the World Cup, and has adjusted its 2026 organic revenue growth target to about five percent, up from a previous range of four to five percent. Additionally, Coca-Cola is anticipating comparable earnings per share growth of nine to ten percent, thanks in part to strategic price increases and investments in new beverage lines like ready-to-drink teas and Fairlife milk products.