Jetblue Launches "Bluefirst" Class, Expanding Fare Options

WHO:

The Points Guy - JetBlue is the airline introducing the new first-class product named "BlueFirst."

One Mile at a Time - JetBlue's President is Marty St. George.

WHAT:

The Points Guy - JetBlue plans to debut domestic-style, first-class recliners on many of its planes.

The Points Guy - The new first-class cabin will be called "BlueFirst."

One Mile at a Time - The rollout of the "BlueFirst" product is expected to start in October 2026, with around 20% of the non-Mint fleet having the product by the end of 2026.

One Mile at a Time - JetBlue plans to introduce three to four rows of first class on all aircraft that do not currently have Mint.

The Points Guy - JetBlue will sell basic first-class tickets with tighter restrictions than standard tickets.

WHERE:

The Points Guy - The new first-class seats will be available on JetBlue aircraft that do not already have the Mint cabin.

One Mile at a Time - JetBlue has a significant presence in Boston and New York.

WHEN:

The Points Guy - The first-class seats are expected to start debuting by the end of 2026.

One Mile at a Time - The widespread rollout of "BlueFirst" is expected to start in October 2026 and be completed by the end of 2027.

WHY:

One Mile at a Time - JetBlue is introducing the "BlueFirst" product to meet the demand for premium products and to enhance its offerings in competitive markets.

HOW:

One Mile at a Time - JetBlue plans to reconfigure its planes to add first class by reducing the seat pitch in economy from 32 inches to 30 inches.

One Mile at a Time - JetBlue intends to reconfigure around 20 planes per month to install the new first-class product.

(UPDATED July 28, 2026 13:34 UTC)

JetBlue is set to introduce a new first-class product called "BlueFirst," featuring domestic-style recliners on many of its aircraft, as announced by the airline's President, Marty St. George. The rollout is expected to begin in October 2026, with plans to have about 20% of the non-Mint fleet equipped with these new seats by the end of the year, and the full rollout is projected to be completed by the end of 2027. To accommodate this new offering, JetBlue will reconfigure its planes, reducing the seat pitch in economy from 32 inches to 30 inches, with a goal of modifying around 20 planes each month.