Streaming Services Enhance Offerings With Major Free Upgrades

WHO:

Fast Company - Matt Strauss, chairman of NBCUniversal Media Group

Fast Company - Mary Ellen Coe, YouTube's chief business officer

WHAT:

Fast Company - YouTube Premium will include Peacock Premium at no additional cost starting early next year.

Fast Company - YouTube Premium has 125 million global members.

Fast Company - YouTube Premium plans start at $8.99 per month.

Fast Company - Peacock Premium currently costs $10.99 per month or $110 yearly.

Collider - Peacock will officially be free in 2027.

WHERE:

Fast Company - The partnership involves YouTube and NBCUniversal.

WHEN:

Fast Company - The new offerings will begin early next year.

Collider - Peacock will officially be free in 2027.

WHY:

Fast Company - The agreement aims to accelerate Peacock's growth by reaching millions of YouTube Premium subscribers.

Fast Company - The partnership is part of a strategy to compete against major streaming platforms like Netflix, Amazon, and Disney.

HOW:

Fast Company - The deal extends NBCUniversal's multiyear distribution agreement with YouTube TV.

Fast Company - Peacock content will be available to YouTube Premium subscribers through this partnership.

(UPDATED July 28, 2026 19:30 UTC)

In a significant move for streaming services, YouTube Premium will include Peacock Premium at no extra cost starting early next year, as announced by Matt Strauss, chairman of NBCUniversal Media Group, and Mary Ellen Coe, YouTube's chief business officer. This partnership aims to enhance Peacock's growth by tapping into YouTube Premium's 125 million global members, while also extending NBCUniversal's distribution agreement with YouTube TV. Looking ahead, Peacock will officially become free in 2027, as the companies strive to compete with major platforms like Netflix, Amazon, and Disney.