Netflix Secures $200M Deal for Women's World Cup Broadcast Rights
WHO:
Briefs Finance - Netflix, FIFA, FIFA President Gianni Infantino, European Broadcasting Union (EBU)
WHAT:
Investing.com - FIFA expects to double revenue for the 2027 Women’s World Cup to about $1 billion, according to FIFA chief football officer Jill Ellis.
Briefs Finance - Netflix secured broadcast rights for the 2027 and 2031 FIFA Women’s World Cup for $200 million.
Sports Business Journal - Netflix is paying $200 million for broadcast rights to the next year’s FIFA Women’s World Cup.
Investing.com - The $200 million deal is considered one of the biggest media deals on an annual basis for a women’s sports property.
Briefs Finance - The WNBA’s 11-year, $3.1 billion contract averages about $280 million per year.
Sports Business Journal - Fox paid approximately $485 million for the U.S. broadcast rights to the 2026 FIFA Men’s World Cup.
WHERE:
Briefs Finance - The broadcast rights are for the United States and Canada.
Sports Business Journal - The 2027 Women’s World Cup will be held in Brazil.
WHEN:
Briefs Finance - The 2027 and 2031 FIFA Women’s World Cups are the tournaments for which Netflix acquired rights.
Sports Business Journal - The 2026 FIFA Men’s World Cup is referenced in relation to broadcast rights.
WHY:
Investing.com - FIFA has been trying to boost the monetization of its tournaments, including a plan to place its commercial interests in a new entity and sell off stakes to investors.
Briefs Finance - Netflix aims to attract new subscribers and compete more aggressively with traditional networks and other digital platforms by entering the live sports arena.
Briefs Finance - FIFA is working to increase revenue from its events and has been criticized for its commercial restructuring plans.
HOW:
Investing.com - The European Broadcasting Union and FIFA have reached a deal involving 19 public-service broadcasters to deliver games for the 2027 Women’s World Cup, with financial details not disclosed.
Briefs Finance - FIFA sold the Women's World Cup broadcast rights as a separate package for the first time, capitalizing on surging interest in women's athletics.
Briefs Finance - An agreement between the EBU and FIFA involves 19 public-service broadcasters airing the matches for the 2027 tournament.
(UPDATED July 30, 2026 07:56 UTC)
FIFA is projecting to double its revenue for the 2027 Women’s World Cup to around $1 billion, as stated by FIFA chief football officer Jill Ellis. This ambitious goal comes as FIFA seeks to enhance the monetization of its tournaments, including plans to create a new entity for its commercial interests and sell stakes to investors. Additionally, FIFA has secured a deal with the European Broadcasting Union, involving 19 public-service broadcasters to deliver the games for the upcoming tournament, although financial details of the agreement remain undisclosed.
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(UPDATED July 30, 2026 01:32 UTC)
Netflix has secured the broadcast rights for the 2027 and 2031 FIFA Women’s World Cup for a staggering $200 million, marking one of the biggest media deals for women’s sports. The tournaments will be held in Brazil, and the rights cover the United States and Canada, as FIFA aims to boost revenue from its events amid growing interest in women's athletics. This move also positions Netflix to attract new subscribers and compete more aggressively with traditional networks and digital platforms, as FIFA sells the Women's World Cup rights as a separate package for the first time.