Store's 'No Influencers' Policy Ignites Influencer's Response

WHO:

Inc - Paige Paul, founder of Dairy Boy, has over 1 million followers on Instagram and 840,000 on TikTok.

The Boston Globe - Four Winds Craft Guild, a Nantucket craft store, is owned by John Sylvia.

WHAT:

The Boston Globe - Four Winds Craft Guild hung a sign reading “No Influencers.”

The Boston Globe - The store's sign was described as a tongue-in-cheek way to address a growing problem of people coming in with phones.

The Boston Globe - Four Winds' Instagram post about the sign was reported and taken down.

The Boston Globe - Four Winds received death threats and constant calls following the sign's posting.

The Boston Globe - Influencer Paige Paul commented on the sign, questioning its implications for feminism and business success.

WHERE:

Inc - The Dairy Boy store is located in Nantucket.

The Boston Globe - Four Winds Craft Guild is also located in Nantucket.

WHEN:

The Boston Globe - The sign and subsequent events occurred recently, with no specific date provided.

WHY:

The Boston Globe - The sign was intended to spark a cultural discussion about influencers in the community.

The Boston Globe - Paul argued that the sign delegitimizes women who can launch businesses without corporate backing.

HOW:

The Boston Globe - Four Winds posted a new photo of the sign to clarify its intent after the initial post was taken down.

(UPDATED July 30, 2026 01:34 UTC)

In Nantucket, Four Winds Craft Guild recently hung a sign reading “No Influencers,” which sparked significant controversy and led to the store receiving death threats and constant calls. Influencer Paige Paul, who has over a million followers on Instagram, commented on the sign, questioning its implications for feminism and the success of women in business. After the initial Instagram post about the sign was taken down, Four Winds clarified its intent by posting a new photo, aiming to spark a cultural discussion about the role of influencers in the community.