UTA Partners With Rose Parade and Bowl Organizers

WHO:

Deadline - UTA (United Talent Agency) has signed with the Pasadena Tournament of Roses.

Variety - The Pasadena Tournament of Roses is the organization behind the Rose Bowl Game and the Rose Parade.

WHAT:

Deadline - UTA will represent the Pasadena Tournament of Roses and its signature event, the Rose Parade.

Variety - The Rose Parade is one of the most recognized New Year’s Day celebrations in the world.

WHERE:

Deadline - The Rose Parade takes place in Pasadena, California.

WHEN:

Deadline - The Rose Parade marked its 137th year on New Year’s Day this past year.

WHY:

Variety - The Tournament of Roses aims to create a significant celebration through the Rose Parade and the Rose Bowl Game.

HOW:

Deadline - UTA's signing indicates a partnership for representation and promotion of the events organized by the Pasadena Tournament of Roses.

(UPDATED July 30, 2026 18:26 UTC)

UTA has officially signed on to represent the Pasadena Tournament of Roses, which is well-known for hosting the iconic Rose Bowl Game and the celebrated Rose Parade. This partnership aims to enhance the promotion of the Rose Parade, a globally recognized New Year’s Day celebration that takes place in Pasadena, California. The Tournament of Roses continues to focus on creating a significant celebration through these cherished events.