ITVX Hits 200 Million Streams Amid World Cup 2026 Surge

WHO:

Media Play News - ITVX is the streaming service involved.

Radio Times - England's national football team, including players Harry Kane and Jude Bellingham, are mentioned.

WHAT:

Media Play News - ITVX reached over 200 million streams during the FIFA World Cup 2026.

Radio Times - England's quarter-final match against Norway achieved nearly 5 million concurrent streams, a 38 percent increase compared to Euro 2024.

Radio Times - July was ITVX's most successful month on record with more than 436 million streams, a 30 percent year-on-year increase.

Radio Times - Viewers generated 102 million onward on-demand streams across other genres after watching World Cup matches.

Radio Times - Viewer retention for tournament viewers reached 44 percent, up from 36 percent for Euro 2024 and 25 percent for World Cup 2022.

Radio Times - ITV Sport's YouTube channel's World Cup coverage garnered 153 million views to date.

WHERE:

Media Play News - The FIFA World Cup 2026 took place in North America.

WHEN:

Radio Times - The World Cup concluded on Sunday 19 July.

WHY:

Radio Times - The World Cup 2026 was the most-watched sporting event in ITVX history, driving significant streaming figures.

HOW:

Radio Times - ITVX's streaming success was attributed to the popularity of the World Cup and the performance of England's matches.

(UPDATED July 30, 2026 19:31 UTC)

ITVX has reached over 200 million streams during the FIFA World Cup 2026, making it the most-watched sporting event in the platform's history. England's quarter-final match against Norway achieved nearly 5 million concurrent streams, marking a 38 percent increase compared to Euro 2024, while July became ITVX's most successful month on record with more than 436 million streams. Additionally, viewer retention for tournament watchers rose to 44 percent, and ITV Sport's YouTube channel has garnered 153 million views for its World Cup coverage.