Smartphone Revenue Grows Despite Decline in Sales Volume

WHO:

Techmeme - Apple Inc. and Samsung are the leading companies in the global smartphone market.

WHAT:

Techmeme - Global smartphone revenue rose 7% year-over-year in Q2.

Techmeme - The average selling price of smartphones increased by 17% to $400.

Techmeme - Apple accounted for 49% of global smartphone revenue, while Samsung accounted for 16%.

Engadget - Global smartphone sales fell by 6%.

WHERE:

Techmeme - The data pertains to the global smartphone market.

WHEN:

Techmeme - The statistics refer to the June quarter of the current year.

WHY:

Techmeme - Rising prices are offsetting the decline in smartphone shipments.

HOW:

Engadget - The increase in market share for Apple and Samsung occurred despite the overall sales slump.

(UPDATED July 31, 2026 11:45 UTC)

Apple and Samsung continue to dominate the global smartphone market, accounting for 49% and 16% of revenue, respectively. While global smartphone revenue rose by 7% year-over-year in the June quarter, the average selling price increased by 17% to $400, even as overall sales fell by 6%. This rise in prices is helping to offset the decline in smartphone shipments, allowing both companies to gain market share despite the challenging sales environment.