JJ Watt Shares His Passion for Burnley as Co-owner and Designer

WHO:

Daily Mail Sports - JJ Watt, co-owner of Burnley FC, and his wife Kealia, a former United States soccer international.

The New York Times - JJ Watt, 37 years old, former NFL player, and Burnley co-owner.

WHAT:

Daily Mail Sports - JJ Watt has embraced his role as co-owner and designer for Burnley FC.

The New York Times - Watt designed the team's away strip for the 2026-27 season, which is a cream kit that references the club's history.

The New York Times - Watt stated he has put a "significant amount of money" into Burnley, emphasizing that it is both a passion project and a business endeavor.

The New York Times - Watt described the design process for the away kit as taking almost two years, involving extensive discussions with supporters and the factory.

WHERE:

Daily Mail Sports - Burnley, Lancashire, England.

The New York Times - Turf Moor, the home ground of Burnley FC.

WHEN:

The New York Times - Watt and his wife purchased a minority stake in Burnley in 2023.

The New York Times - The new away kit was released on a Friday, with the specific date not provided.

WHY:

The New York Times - Watt wanted to fill the "adrenaline void" after his playing career and was invested in European soccer.

The New York Times - Watt aims to honor Burnley's history through the kit design, reflecting the club's identity and traditions.

HOW:

The New York Times - Watt was involved in the kit design "from start to finish," conducting research and engaging with supporters throughout the process.

The New York Times - Watt emphasized the importance of making efficient financial decisions in player transfers to avoid relegation.

JJ Watt, the former NFL star and current co-owner of Burnley FC, has fully embraced his role by designing the team's away strip for the upcoming 2026-27 season, which features a cream kit that pays homage to the club's rich history. Watt, who has invested a significant amount of money into Burnley, described the nearly two-year design process as a passion project that involved extensive discussions with supporters and careful research. He aims to honor the club's identity while also focusing on making smart financial decisions in player transfers to ensure the team's success and avoid relegation.