Stellar Blade 2'S Ai-generated K-pop Video Sparks Backlash
WHO:
Push Square - Shift Up, the developer of Stellar Blade, is led by CEO and director Hyung-Tae Kim.
Eurogamer.net - The protagonist of the game is named Evie.
WHAT:
Push Square - Shift Up released an AI-generated music video titled 'Wanna Be in Love' for its upcoming game, Stellar Blade: Blood Rain.
Eurogamer.net - The music video features Evie singing an original song by Shift Up and showcases a sci-fi city setting.
Eurogamer.net - The music video was uploaded to the official Shift Up YouTube channel and is available in 4K.
WHERE:
Push Square - The music video is set in a China-inspired city, reminiscent of urban locations like Chongqing and Hong Kong.
WHEN:
Eurogamer.net - Initial estimates for the release of Stellar Blade: Blood Rain are placed sometime before 2027, with indications that a release next year is likely.
WHY:
Eurogamer.net - Shift Up's CEO stated that generative AI is essential for competing against larger companies, particularly those in China.
HOW:
Push Square - The music video was created using the generative AI capabilities of Shift Up's AI Labs division.
Eurogamer.net - The video includes fully AI-generated visuals, with the development team seen interacting with the AI character in the trailer.
(UPDATED July 31, 2026 19:29 UTC)
Shift Up, the developer behind the upcoming game Stellar Blade: Blood Rain, has released an AI-generated music video titled "Wanna Be in Love," featuring the game's protagonist, Evie, singing an original song in a stunning sci-fi city inspired by locations like Chongqing and Hong Kong. The video, which showcases fully AI-generated visuals and highlights the development team's interaction with the AI character, is available in 4K on Shift Up's official YouTube channel. Initial estimates suggest that Stellar Blade: Blood Rain could be released sometime next year, as the CEO of Shift Up emphasized the importance of generative AI for competing with larger companies, particularly those based in China.